Blogs
How should brands be talking to consumers in the Age of COVID-19
The sudden onset of COVID-19 has posed a major question for marketers: Should marketing messages stay the same in a time when consumers’ lives have changed so drastically? With the majority of consumers working from home, isolating from friends and family and avoiding travel, many brands are reevaluating whether their traditional communications are still relevant…
Read MoreAdvertising is Culture: Menno Kluin, Chief Creative Officer of 360i
We asked our 2020 ANDYs jury their thoughts on what the new year will bring us in the advertising industry and Menno Kluin, shared: What creative trends do you think you’ll see in 2020?I think we’ll see more socially inclined advertising, even when it comes to big spots, etc. Also, brands will continue to build…
Read MoreCelebrating International Women's Day with Rebecca Rinkevich: Director of Political Programs at Bully Pulpit Interactive
In honor of International Women’s Day, we asked advertising executives their thoughts on equality in the advertising industry, and here’s what Rebecca Rinkevich, Director of Political Programs at Bully Pulpit Interactive had to share: The media often highlights the negative, honing in on the lack of equality in the workplace, but what’s something that you…
Read MoreJoin us at The #VirtualClubhouse
THE AD CLUB TEAM HOPES THAT YOU AND YOUR LOVED ONES ARE HEALTHY AND SAFE DURING THIS UNPRECEDENTED TIME. To help keep the advertising community connected, we are transforming into a VIRTUAL CLUBHOUSE by providing: THE DAILY DIGEST: an emailed news round-up tailored to the adverting community. THE VIRTUAL CLUBHOUSE CONTENT COLLECTION: featuring “INSIDE THE CLUBHOUSE” NEW PROGRAMMING &…
Read MoreCelebrating International Women's Day with Elyssa Gray: Brand and Advertising Executive Leader/Professional & Executive Coach
In honor of International Women’s Day, we asked advertising executives their thoughts on equality in the advertising industry, and here’s what Elyssa Gray, Brand and Advertising Executive Leader/Professional & Executive Coach had to share: The media often highlights the negative, honing in on the lack of equality in the workplace, but what’s something that you…
Read MoreInforming Culture with Purpose: Jayanta Jenkins, Global Executive Creative Director of Cheil Worldwide and Co-Founder of SATURDAY MORNING
We asked our 2020 ANDYs jury their thoughts on what the new year will bring us in the advertising industry and Jayanta Jenkins, shared: What creative trends do you think you’ll see in 2020? Trends will be around brands that really show up and have a heightened sense of purpose and putting good into the…
Read MoreThe i’mPART Women’s Fellowship – Apply Today!
The i’mPART Fellowship continues to thrive going into its 5th year. In 2020 our commitment to retain diverse talent and promote women into leadership positions is stronger than ever. We’ve expanded the program classes from 10 to 15 women, increased access to over 15 tent pole conferences, enhanced the PwC executive training curriculum, and stayed…
Read MoreCommitment to Authenticity, Honesty and Curiosity: Jon Haber, Co-Founder of Giant Spoon
We asked our 2020 ANDYs jury their thoughts on what the new year will bring us in the advertising industry and Jon Haber shared: What creative trends do you think you’ll see in 2020?In 2020, we’ll continue to create stories that showcase honesty. The world is divided, and truth is often relative. The obvious marketing…
Read MoreVertical:Politics & Activism – Breaking Through the Clutter to Drive Action
Jill Siegel, VP, Business Intelligence, Xandr With access to enhanced technology and voter insights, how do you think campaigns will allocate their marketing dollars in new ways versus 2016? Heightened political tensions have given way to a rise in spend in the 2018 Midterm Elections, with forecasts by EMarketer predicting 2020 spend to be nearly 60% higher…
Read MoreYoung Professionals Spark the Conversation with Executives
We are thrilled to launch this new monthly column featuring our AD Club Young Professionals interviewing seasoned professionals. Furthering the Club’s footprint in the advertising, marketing and media community and providing our YP’s Access to top professionals and in return sharing with the community at large inspiration, and guidance! In the AD Club’s first Ask…
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