Blogs
Narrowing the Gap in AAPI Leadership in Advertising and Marketing
Narrowing the Gap in AAPI Leadership in Advertising and Marketing From Member Linda Xiao, Strategy Director, Digital Experience Design, Momentum Worldwide For those identifying as Asian American or Pacific Islander, has your experience in this industry impacted your career journey? If so, how? Early in my career, I just assumed that people who looked like…
Read MoreA Word of Advice from Vincent Tam
A Word of Advice from Vincent Tam From Member Vincent Tam, Strategic Partnerships & Integration at Collective, powered by Omnicom We would love to learn more about your background and origin story. How has your experience as an Asian in this industry impacted your career journey? I am a first-generation Hong Kong Chinese who came…
Read MoreNarrowing The AAPI Leadership Gap
Narrowing The AAPI Leadership Gap From Member Ankit Vahia, Executive Strategy Director, North America Health & Wellness, Grey Group As Asian American or Pacific Islander, has your experience in this industry impacted your career journey? If so, how? As an immigrant and coming from a management consulting background, I definitely had a clear perspective on…
Read MoreThe Ever-Evolving TV Landscape
The Ever-Evolving TV Landscape From Member Tim Jones, Chief Creative Officer (Pharma), Grey Group, New York As we move towards the second half of the year, what predictions do you have for the TV space? I’m not one for predictions, but in terms of brand advertising, I do see a big shift in tonality coming. Hopefully,…
Read MoreBernice Chao Shares Her Perspective as an Asian American Marketer
Bernice Chao Shares Her Perspective as an Asian American Marketer From Member Bernice Chao, Creative Director, R/GA and Co-Founder of Asians in Advertising We would love to learn more about your background and origin story. How was your experience as an Asian in this industry impacted your career journey? I grew up 2nd generation, to…
Read MoreWomen’s Lifestyles Changed Dramatically as a Result of the Pandemic, According to Landmark Meredith Study
Women’s Lifestyles Changed Dramatically as a Result of the Pandemic, According to Landmark Meredith Study “The Post-Normal Consumer: Navigating an Uncertain Present & Future” Provides Guidance for Brands on Reaching Consumers in Post-Pandemic World From Member Andy Borinstein, VP, Content Strategy & Insights, Dotdash Meredith For American women, the impact of COVID-19 has been profound, though the…
Read MoreIndustry Moving Forward: Media Planning To Account for Experiences
Industry Moving Forward: Media Planning To Account for Experiences From Member Rodrigo Coelho, VP Strategy, Canada, Momentum Worldwide As we look back on this past year, how do you think the advertising industry has evolved? When faced with challenges, creativity thrives every time. This past year we saw an acceleration of purpose-led marketing with brands…
Read MoreMeasure Twice, Cut Once. Brand Strategy For A New World
Measure Twice, Cut Once. Brand Strategy For A New World Thoughts on an industry change over the year of COVID From Member Pranav Yadav, US & Europe CEO, Neuro-Insight As we look back on this past year, how do you think the advertising industry has evolved? Unfortunately, my answer is that “it hasn’t evolved enough”.…
Read MoreHow The Pandemic Has Changed Media From An Innovation Officer Perspective
How The Pandemic Has Changed Media From An Innovation Officer Perspective From Member Jon Anselmo, Chief Innovation Officer, PHD Media As we look back on this past year, how do you think the advertising industry has evolved? As an industry, we were forced into a moonshot challenge without even knowing it—how do we plan for the…
Read MoreWays The Advertising Industry Has Evolved in Covid Year One
Ways The Advertising Industry Has Evolved in Covid Year One From Member Ron Lewis, Group Creative Director, Grey Group & Co-Founder DiverseCreatives.Com As we look back on this past year, how do you think the advertising industry has evolved? Over the last year the advertising industry has become more aware, empathetic, and a little more inclusive. Many…
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