Blogs
Q&A with Elicia Greenberg, VP Membership & Programs, The Advertising Club of New York
Interview From AnyClip, a video data and technology company revolutionizing the digital video industry with software, insights and services for media companies and marketers. As this year (thankfully) comes to a close, we thought it prudent to take some time to think about what’s to come in 2021. The digital media landscape is shifting in…
Read MoreThe ADVERTISING CLUB of New York and The International ANDY Awards Announce PJ Pereira, Creative Chairman, Pereira O’Dell, as Jury Chairman
Additionally, The AD Club and ANDYs Launch Multi-Prong Initiative to Accelerate the Growth of a New Generation of Leaders The ADVERTISING Club of New York’s International ANDY Awards, the first advertising award show of the season, has announced PJ Pereira, Creative Chairman and Co-Founder of Pereira & O’Dell as the new Jury Chair. PJ is set…
Read MoreIs podcast advertising right for my brand?
Podcasts are a powerful marketing vehicle… but you should take a long look at your brand before you dive into the channel. By Eric Smith, Director, Podcast Media Meta and Google. They are the gate keepers of advertising. It’s the low-hanging fruit every marketer always goes to when they’re first starting to market their product…
Read MoreYear In Review: Looking Back At Out Of Home
From Member Brian Rappaport, CEO, Quan How have your priorities/goals shifted from the start of 2020? For us it’s about continuing to remind our clients why OOH can be a viable and measurable channel and utilizing real time data and audience metrics to prove that. In the beginning of 2020 we hadn’t gone through a Global…
Read MoreGet Your Marketing Strategy Ready for 2021 in Just 3 Days (for free)
By Katie Genovese, Marketing Director, madconNYC (Reed Exhibitions) (Not at all a) news flash: it’s been a weird year and I must confess—in the past seven months, I’ve spent a lot more time pivoting (gross, I know) in the moment than I have shoring up my 2021 strategy. Although my budget has been set for…
Read More17th Annual AD Futures Pitch Competition
ICYMI: This November 19th 2020, marked the 17th Annual Ad Futures Competition. Congratulations to our 2020 winners: John Adams High School!! Every year the ACNY Foundation hosts up to 15 NYC high school teams for our Annual AD Future’s Competition. NYC high schools and Virtual Enterprises International (VE), partner to transform students through authentic business experiences – preparing…
Read MoreCyber – it’s not just for Monday anymore
From Members Rosie D’Amato, Manager Publisher Partnerships, Kargo and Katherine Richter, Manager Publisher Partnerships, Kargo This year has undergone a seismic shift in consumer behaviors. With the pandemic and the ensuing socio-economic uncertainty, people are more likely to hang on to their cash than spend it—making every purchase a little more precious. We saw this…
Read MoreInfluencer Impact on Holiday Retail
From Member James Myrick, SVP, Performance Marketing, BEN How do you think stores/brands will entice consumers on Black Friday this year? Influencer marketing will play a bigger role for stores and brands across verticals than ever before. With limitations on in-person filming for TV ad spots and a lack of large scale, in-person sales, brands…
Read MoreHoliday Retail Predicted To Skyrocket
From Member Evan Rutchik, US CRO at Ogury How do you think stores/brands will entice consumers on Black Friday this year? Black Friday Frenzy is already underway, with multiple brands promoting deals across the entire month. In order for brands to capture the attention of consumers on Black Friday, they will need to reach them…
Read MoreOOH's Biggest Opportunity Yet
From Club Member Kiera Wood, Senior Marketing Specialist, OUTFRONT Media Why is it important for brands to advertise this year during the holiday season? Although name brand product scarcity feels behind us, we still have PTSD from trying to find paper products, latest research from The Harris Poll’s September 2020 survey found that 43% of…
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