Blogs
The Professional Journey of Barbara Pelham, VP, Global Partnerships | Verizon Media
Barbara Pelham, VP, Global Partnerships, Verizon Media If you had to choose one specific creative piece (can be a song, photo, artwork, movie, play that best reflects your professional journey, what would that be and why? The song I selected is Miley Cyrus’s song “The Climb.” I started my journey in direct marketing focused on…
Read MoreCCPA UPDATE: PREPARING FOR THE CCPA – 10 THINGS YOU CAN TACKLE NOW
Written by: Richard Eisert, Gary Kibel, Vivian Byrwa and Avinoam Shefa While the California Consumer Privacy Act (CCPA) promises to bring significant change to the way some businesses collect and use personal information from consumers, the exact scope of that change remains unclear, pending further action by the California Attorney General and Legislature. However, the…
Read MoreThe California Consumer Privacy Act
Written by: Richard Eisert The California Consumer Privacy Act (CCPA), a comprehensive state privacy law that was passed and amended in 2018, is at the forefront of a rapidly changing privacy landscape in the U.S. The CCPA broadly governs how businesses doing business in California handle personal information relating to Californian residents. It grants rights…
Read MoreAD Club Members Spill The Beans: Super Bowl Commercials 2019
Get ready to watch the 2019 Super Bowl on Sunday, February 3, 2019 at 6:30PM (ET)! As a way to prepare for the madness, we asked our members to predict top themes and categories that will be shown this year. Check it out!
Read More“Icons, Rock Stars, and Innovators” Golden Age of Black Advertising
For much of the 20th century, the African-American image in ads was rare, subservient or worse. Blacks were disregarded as consumers, and the doors to the advertising profession were largely closed, according to Jason Chambers, a professor of advertising at the University of Illinois and author of “Madison Avenue and the Color Line A key…
Read More2019 Predictions from Pete Favat, Chief Creative Officer | Deutsch North America
Pete Favat, Chief Creative Officer | Deutsch North America What does the future of award shows look like? With the proliferation of award shows and categories and entry prices on the rise at the same time, agency margins are getting squeezed. I think, at this point, award shows need to create more value…
Read More2019 Projections by John Patroulis, Worldwide Chief Creative Officer | Grey
John Patroulis, Worldwide Chief Creative Officer| Grey What will be the biggest shift in your approach to creativity in 2019 and why? Every creative knows big, complex problems are best solved with simple ideas. So we answered the big, complex issues facing our (and our clients) business in the simplest way possible…
Read More2019 Predictions from Nick Law, Chief Creative Officer | Publicis Groupe
Nick Law, Chief Creative Officer, Publicis Groupe | President, Publicis Communications This year, the biggest shift in my approach to creativity is starting with the agency model that makes the right work possible. We need to create new things so we need new capabilities. If agencies don’t learn how to incubate and stand-up new capabilities,…
Read More2019 Predictions from Gerry Graf, Founder/ Chief Creative Officer | Barton F. Graf
“Great creative ideas sell tons of stuff and build long term love for brands. It’s a fact. And the industry’s edge has always been the quality of our ideas. But traditionally, coming up with great ideas takes time and crafting the finished product usually takes more time and more money. No one has that time…
Read More2019 Predictions from Chris Weil, CEO & Chairman | Momentum
Chris Weil, CEO & Chairman | Momentum As the role of agencies continues to shift, and brands reevaluate their marketing models (eg. the trend to move resources in-house) what can the ad industry do to showcase its value in new ways this year? The in-housing conversation has gotten louder but by no means…
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