2019 Predictions from Gerry Graf, Founder/ Chief Creative Officer | Barton F. Graf
“Great creative ideas sell tons of stuff and build long term love for brands. It’s a fact. And the industry’s edge has always been the quality of our ideas. But traditionally, coming up with great ideas takes time and crafting the finished product usually takes more time and more money. No one has that time anymore and we need to train our brains to work differently.
We’ve brought in efficiency experts to help us get to more great ideas faster. Comms and production are a large part of our initial brief so we don’t waste time on ideas we can’t afford. In-house production allows us to execute many of our ideas quickly, but still with the quality control you need to make something great. In a faster/cheaper world you still need great ideas.”