Paid Media Specialist

HelpGood is a full-service marketing and communications agency focused on advancing social good. We help nonprofits, foundations and purpose-driven organizations make a lasting social impact. HelpGood’s offices are in Brooklyn and Los Angeles.

We’ve worked with leading organizations across a variety of social causes and campaigns including climate solutions, diversity and inclusion, education, human rights, physical and mental health, social justice, and women’s rights. Our clients include leading local and national nonprofits, foundations, government agencies, philanthropists and corporate social responsibility teams like the Ad Council, CleanPathNY, Planned Parenthood, HeadCount, Housing Works, Movement Voter Project and the longest-running public service campaign in history, Smokey Bear.

Our marketing and communications work includes crafting campaigns, amplifying messages, creating awareness, inspiring action and cultivating sustainable movements that educate, inform and inspire behavior change and create social impact at scale.

About the Paid Media Specialist position
HelpGood seeks a purpose-driven and experienced Paid Media Specialist. The ideal person will love to work independently and in close collaboration with team members. You will partner with clients to develop and help implement paid media strategies and tactics that will improve marketing and communications efforts. You will help them better connect, engage and activate their audiences. All the members of our team are veritable Swiss Army knives; they are curious, clear, confident, proactive, independent thinkers and doers.

This role is based in New York with a hybrid office model. The position is required to work in our Greenpoint Brooklyn office on Mondays and Wednesdays 10am – 6pm, and reports to HelpGood’s Chief Strategy Officer. Compensation will be commensurate with experience.

Primary Job Responsibilities
Manage paid and donated media for HelpGood’s social impact-focused clients. You will work on any client project that has a paid or donated media campaign involved.
You will be very hands-on and manage all aspects of our paid media efforts including assessment, strategy, planning, building, buying, negotiating, placement, testing, optimization, analytics tracking, reporting and insights development.
You will delegate to a team of paid media specialists at our partner agency who manage the execution and reporting for paid social & search. You will ensure campaign execution stays on track & performance meets expectations set in the strategy.
You will oversee influencer marketing tasks: strategy, outreach, contracts and management.
You will mostly focus on digital campaigns, but also support paid media programs across all channels (i.e. Traditional Out of Home).
Client needs vary so you will be supporting awareness, acquisition, direct response, growth, retention, branding, downloads, engagement and other kinds of client goals.
You will manage or oversee media across many standard search & social platforms (i.e. Google, Meta, LinkedIn, TikTok) while helping clients identify testing oppurtunities to diversify and strengthen their media mix and improve ROI (i.e. Reddit, Nextdoor, Blogs & Newsletters, Influencer Marketing). Further, you will be exposed to many other channels such as Traditional and Digital OOH, CTV, Online Video, Audio and Dating Apps. Some of these will be managed services while others may be self serve.
Personal project management within the standards of HelpGood’s larger project management process. This includes the use and upkeep of ASANA and internal and external communications across email, slack, ASANA, zoom etc.
Minimal travel, some local client/vendor offsite.
Qualifications
Bachelor’s degree in marketing, business administration or related area.
3-5 years of related experience in a paid media role, preferably at a media agency. Strong understanding of and experience in working with performance media and/or marketing.
Professional maturity is a must as is the ability to persuade and motivate target audiences through written materials, social media and in presentations.
Diverse experience. Proven experience managing paid media campaigns from conception to ongoing management and marketing optimization.
Experience with Asana and Google Drive
Experience with Meta, Google AdWords, Google Analytics, Google Grants, and marketing automation, fundraising, peer-to-peer and funnels platforms.
Exposure to WordPress, Salesforce, MailChimp, Klayvio, Classy, Zapier is a plus
Capable of partnering and communicating with clients effectively with confidence – strong written and verbal communication skills.
Friendly and engaging style and demeanor, with strong motivation and professionalism.
Can operate and lead in situations where the path forward is unclear – you can chart the course forward.
Self-starter with the ability to work independently and collaboratively.
Experience managing a team or direct report is a plus
Understanding of and experience working with diverse populations.
Strong interest in social issues.
Google and Social Media certifications preferred.
Bilingual in Spanish is a plus.
Benefits
Company Subsidized Health Benefits for Employee
Medical plan options (POS, EPO, HMO) through Aetna. HelpGood subsidizes 55-75%.
Dental plan options (DMO and PPO through Aetna or a PPO through MetLife). HelpGood subsidizes 40-100%.
Vision plan options through Aetna. HelpGood subsidizes at 100%.
Medical Plus Plans – HelpGood offers these plans, but each plan may have additional employee fees.
Health Advocate EAP membership
One Medical On-Demand Primary Care Membership
Teladoc Virtual Health
Talkspace Online Mental Health Therapy
Company-Sponsored Ancillary Benefit Plans via via MetLife – premiums covered at 100% by HelpGood
$10,000 Term Life Insurance
$10,000 Accidental Death and Dismemberment Insurance
Ancillary Benefit Plans
401(k) Safe Harbor plan with a nonelective contribution of 3% of your eligible compensation for the Plan Year (regardless of whether you elect to contribute), after 90 calendar days of employment.
HSA – Depending on your medical plan selection
FSA
Voluntary, employee-paid benefits Short-Term Disability Insurance
Long-Term Disability Insurance
Supplemental Life Insurance
Commuter benefits – up to $280 per year for public transit and for parking
Wellness Perk Plans
Free Peloton membership + preferred pricing on equipment.
For NYC based employees, 50% contribution on Citi Bike membership.
Our Commitment To Diversity, Equity & Inclusion
HelpGood believes that we produce better outcomes when there is a diversity of voices, people and experiences involved in doing the work. We hope you share those values and would help to continually cultivate your curiosity in the world and in others both at work and outside of work as most of our work is focused on creating a more equitable, inclusive and safe world for all.