Approaching Retail & Consumer Demand this Holiday Season – What Remains and What Goes

The ecosystem for brands will continue to fragment and the metaverse will only open it up further. Simple, strong brand propositions will help brands during this noisy period. Product differentiation is waning for most categories and the volume of messages coming from brands is increasing, so it will be more important than ever for a brand to explain their POV, their reason for being, and their unique benefits in easily digested, and memorable ways.

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Three Key Strategies To Approach Retail & Consumer Demand this Holiday Season

With the 2021 holiday season around the corner, shopping is already in full swing. Whether shoppers are just beginning to research or already purchasing gifts, it comes as no surprise that many have decided to do more shopping online this year. In fact, more than 70% reported that their shopping journey involved online touchpoints and 61% that are planning to shop for the holidays say they plan to do more online this season.

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Year In Review: OOH's Big Moment

From Member Lucy Markowitz, VP of National Sales (US), Vistar Media  How have your priorities/goals shifted from the start of 2020? Prior to the pandemic, OOH was experiencing major growth. This was due, in part, to the increased digitization of the industry as well as targeting capabilities and data available via programmatic. Of course, OOH…

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Holiday Retail Predicted To Skyrocket

From Member Evan Rutchik, US CRO at Ogury How do you think stores/brands will entice consumers on Black Friday this year? Black Friday Frenzy is already underway, with multiple brands promoting deals across the entire month. In order for brands to capture the attention of consumers on Black Friday, they will need to reach them…

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Looking towards 2021: 4 ways to take a customer-centric approach to advertising

By Ryan Mayward, Global Head of Agency and Adtech Sales, Amazon Advertising In the advertising industry, we’re used to change. Every year, customer behaviors shift, new technologies become widely adopted, unforeseen events occur, and we adapt. Even so, the changes that occurred this year were particularly significant. They touched all areas of our lives. It’s…

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Neurodiversity Initiative: Creative Spirit

Q&A with Former AD Club Board President, Chief Partnerships Officer, Organic; and Co-founder of Creative Spirit What is Creative Spirit? Creative Spirit is the first global organization to match neurodiverse candidates – who are currently unemployed at an astounding 85% – with fair wage integrated positions at the best companies in the world. Creative Spirit…

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Defining Bravery in Advertising with Marc Charles, VP, Momentum

From Member Marc Charles is VP, Group Director at Momentum Worldwide. During his 12+ years at Momentum, Marc has held leadership positions on key accounts including Verizon, Porsche, Bentley, American Express and Coca-Cola. Throughout his career, his focus on creating disruptive omni-channel campaigns has consistently driven business results and brand equity. How do you define…

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