TV Advertising Unwrapped: Your Guide to A Successful 2023 Holiday Season

‘Tis the season for advertisers to kickstart their holiday campaign planning, and with an estimated 1.328 trillion in holiday sales on the horizon for brands this year, the stakes are undeniably high. Yet, in the midst of fierce competition, fully capitalizing on this golden opportunity poses quite a challenge. To stay one step ahead of…

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AI for Creativity

AI Is Good For Creativity, Too Ask an advertiser where they are employing or plan to employ AI and the answer is “almost everywhere.” From crunching vast sets of data, optimizing messages, finding the best target audience and media placements and writing copy, AI is now an integral part of nearly every element of advertising.…

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Global Advertising Ecosystem

  Q&A With Ryan Enoch, SVP of Strategy NY, Momentum Worldwide With a continuous rise of inflation – the advertising ecosystem is bound to have lasting effects. How has your brand or agency worked around this global issue, when it comes to ad spend and planning?    We have seen shifts in where and how…

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Built to Last with 360° Sustainability

Built to Last with 360° Sustainability By Colossal Media In a business where our proudest hand-painted achievements are all ephemeral, it’s the relationship with our craft, our partners, and our neighborhoods that endures. While we’re reducing our carbon footprint, we’re strengthening community bonds and creating indelible memories. Colossal Media was founded on a rich artistic…

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Updates in Streaming and CTV

Updates in Streaming & CTV  In 2022, the TV industry unveiled bold, new consumer technologies – shoppable ads being one. What steps is your brand/agency taking to indulge in direct-to-consumer marketing trends?    1. As the shift towards CTV as a leading digital channel continues to gain momentum, brands are rethinking their ad spend strategies…

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Top 10 Creative Tips for Stunning Digital Out-Of-Home Ads

With competition for consumer attention at an all-time high, digital out-of-home (DOOH) media provides advertisers with a unique and effective way to engage with their audience in the real world as they move throughout their day. However, without proper attention paid to the creative aspect of this powerful ad medium, advertisers will struggle to fully catch peoples’…

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Updates on CTV and Streaming

Q&A with Diana Horowitz, Chief Revenue Officer & Co-Chief Operations Officer, Driver Studios   How CTV and Younger Viewers are Flipping the Script on Kids & Family Advertising In this interview with Diana Horowitz, Chief Revenue Officer & Co-Chief Operations Officer, Driver Studios, we discuss how new technologies and new viewers are reshaping the way…

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Linear TV’s comeback: The arrival of FAST

The streaming industry is coming full circle. Compared with its subscription-focused beginnings, ad-supported services and scheduled, live programming have grown more prevalent this year. The growth of free ad-supported television (FAST) services bodes well for audiences, as they boast very familiar user experiences and often feature shows acquired from traditional broadcast and cable programming. Unlike video…

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SXM Media – 2023 Podcast Trends Report

You know it. We’ve said it. But you want more than big, broad statements. You want the insights that really matter: Which audiences are listening? What are they listening to? How can you find them? Welcome to the Who’s Who of Podcast Listening. We’re going deep into the audiences powering the biggest genres to understand…

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Ray-Ban – Colossal

From Colossal Media We don’t want to sound conceited, but with conspicuous placement at cultural centers across the country, we’re used to being the center of attention. This year with Ray-Ban, we were the life of the party as well. Against one of our iconic Brooklyn units, Ray-Ban splashed eye-popping creative with our special Mad…

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