Member Insights

Retail media has moved from a promising tactic to major media infrastructure. Circana projects global retail media ad spend will reach $280 billion by 2029, and the channel is already expanding well beyond retailer-owned digital properties: 20% of spend now goes to off-site channels, retail media CTV spend has reached $6.33 billion, up 41% year over year, and…

AI Is Good For Creativity, Too Ask an advertiser where they are employing or plan to employ AI and the answer is “almost everywhere.” From crunching vast sets of data, optimizing messages, finding the best target audience and media placements and writing copy, AI is now an integral part of nearly every element of advertising.…

  Q&A With Ryan Enoch, SVP of Strategy NY, Momentum Worldwide With a continuous rise of inflation – the advertising ecosystem is bound to have lasting effects. How has your brand or agency worked around this global issue, when it comes to ad spend and planning?    We have seen shifts in where and how…

Built to Last with 360° Sustainability By Colossal Media In a business where our proudest hand-painted achievements are all ephemeral, it’s the relationship with our craft, our partners, and our neighborhoods that endures. While we’re reducing our carbon footprint, we’re strengthening community bonds and creating indelible memories. Colossal Media was founded on a rich artistic…

Updates in Streaming & CTV  In 2022, the TV industry unveiled bold, new consumer technologies – shoppable ads being one. What steps is your brand/agency taking to indulge in direct-to-consumer marketing trends?    1. As the shift towards CTV as a leading digital channel continues to gain momentum, brands are rethinking their ad spend strategies…