Member Insights
Political Spending Poised to Drive CTV Ad Spend Ahead of U.S. Midterms
While COVID-19 will be a lingering source of uncertainty, it shouldn’t be considered the defining factor in the growth of connected TV (CTV) specifically. It’s true the pandemic disrupted the advertising industry as a whole — including an initial significant downshift in advertising and reduced media spending followed by ~15.6% growth in 2021. Predictions for 2022, however, suggest a return to pre-pandemic levels of spending, and the opportunities for savvy marketers to harness the advantages CTV offers make it a prime candidate for that spending.
Read MorePandemic Accelerates Tech Adoption Among Consumers: How Retailers Are Keeping Up
Metaverse, NFT, AI, VR, crypto, these once seemingly farfetched tech concept are ubiquitous in this year’s CES, taking place in Vegas and attended by thousands of attendees all over the world from the comfort of their homes. If you are still skeptical about virtual reality, this is your cue to take a moment and realize, you are already in it.
Read More4 Helpful Hints to Elevate Your Digital Out-of-Home Creatives
4 Helpful Hints to Elevate Your Digital Out-of-Home Creatives From Julia Lombardo, Vistar Media
Read MoreFive Actionable Takeaways for Combining your DEI Efforts with Learning and Development
Diversity, equity and inclusion are words we are hearing much more often these days, and cultivating a culture of DEI to recruit and retain talent is a challenge many organizations are facing, especially during The Great Resignation. Let’s break this down to think about what DEI means in a simple way
Read MoreBest Brand Campaign Of The Year, Future of Brick-and-Mortar, AI and More
Q&A with Lisa Gramling, SVP, Research Innovation & Intelligence, NA, Momentum Worldwide
Read MoreCo-creation will be the new KPI | 2022 Predictions
Q&A with Eric Jacks, Chief Strategy Officer, Collab
Read More2022 Predictions with VMLY&R NY’s Chief Creative Officer
Q&A with Carly Johnson, VP, Director of Strategy, NA, Momentum Worldwide
Read MoreIcons, RockStars, & Innovators: Laura Mignott
What makes you a Rock Star? You’re gaining momentum in your field and you’re on fire! Your hard work stands above the crowd and shines bright. By being engaged and curious, you are a producer of excellence. Laura Mignott is an award-winning storyteller, network weaver, global showrunner, and mountain mover known in her industry and beyond for…
Read MoreIcons, RockStars, & Innovators: Tim Allen
What makes you an Icon? Your authentic and influential leadership style that has contributed to your trailblazing career success. You have broken barriers, overcome adversity, and as a result, are a role model to many. Tim Allen was named one of Fast Company’s Most Creative People in Business for 2017. He leads the global product…
Read MoreYear In Review with Cathy Oh
From Cathy Oh, Global Head of Marketing & Analytics at Samsung Ads How has your company been able to maintain a positive work environment, remotely? We’ve all had to maintain a level of flexibility in 2020 that nobody foresaw this time last year. We work to overcome those challenges by embracing what’s become the new…
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