Member Insights
Updates on CTV and Streaming
Q&A with Diana Horowitz, Chief Revenue Officer & Co-Chief Operations Officer, Driver Studios How CTV and Younger Viewers are Flipping the Script on Kids & Family Advertising In this interview with Diana Horowitz, Chief Revenue Officer & Co-Chief Operations Officer, Driver Studios, we discuss how new technologies and new viewers are reshaping the way…
Read MoreLinear TV’s comeback: The arrival of FAST
The streaming industry is coming full circle. Compared with its subscription-focused beginnings, ad-supported services and scheduled, live programming have grown more prevalent this year. The growth of free ad-supported television (FAST) services bodes well for audiences, as they boast very familiar user experiences and often feature shows acquired from traditional broadcast and cable programming. Unlike video…
Read MoreSXM Media – 2023 Podcast Trends Report
You know it. We’ve said it. But you want more than big, broad statements. You want the insights that really matter: Which audiences are listening? What are they listening to? How can you find them? Welcome to the Who’s Who of Podcast Listening. We’re going deep into the audiences powering the biggest genres to understand…
Read MoreRay-Ban – Colossal
From Colossal Media We don’t want to sound conceited, but with conspicuous placement at cultural centers across the country, we’re used to being the center of attention. This year with Ray-Ban, we were the life of the party as well. Against one of our iconic Brooklyn units, Ray-Ban splashed eye-popping creative with our special Mad…
Read More10 Negotiation Skills for Career Advancement
By Jordan Quigley, North American vice president for Robert Half’s administrative and customer support group From agreeing to your starting day to signing off on your retirement package, your negotiation skills can play an integral part in your professional life. The ability to negotiate effectively can help you get the pay and promotions you want,…
Read MoreFuture of E-Commerce: AI & Web3
Q&A With Pooja Daphtary, Director, Integrated Production, NA at Momentum Worldwide The world is moving into a mostly digital world, especially since the global pandemic – What is your brand/company’s strategy in continuing with an “e-commerce” using AI and Web3, based goal as we shift back into a “new normal” and back to in-person? …
Read MoreCan Media Quality Measurement Drive Bigger Budgets To Programmatic DOOH?
Originally Posted on ad exchanger by Anthony Vargas The programmatic digital out-of-home (DOOH) market has been growing at a steady clip, and ad buyers are now looking at media quality metrics beyond audience reach and impressions. But assessing the quality of physical screens across a variety of real-world locations requires new mechanisms. To encourage more…
Read MoreSXM Media: The Advertiser’s Guide to the Holidays
There’s Snow Time Like the Present We’re currently at the peak of summertime. The sun’s a-blazin’, kids a-playin’, and your media budget is rampin’ up for the holiday season. So what better time to bring you everything you need to know to ensure this year’s campaign resonates and differentiates? No one knows your industry better…
Read MoreInside the Evolving Workplace: Leadership, Employee Expectations, and the New Hiring Landscape
Q&A with Courtney Branson, Head of People at Grocery TV What are the top three priorities for leaders? Employees? Leaders Sustainable Business: Building an effective and efficient company through clear performance expectations and focused goals instead of over-hiring or overwhelming their team. Team Growth: Investing in the company’s future through holistic training, feedback, and diverse…
Read MoreMedia Buying Best Practices for Agencies: Increasing Efficiency with Automation
In a previous blog, we looked at some of the challenges of media buying and financial reporting for marketing and creative agencies. This week, we take a look at how technology can make the whole process even more efficient. Manual Processes Makes Media Buying Slow Media buying is a complicated process with the potential for…
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