Member Insights
Best Brand Campaign Of The Year, Future of Brick-and-Mortar, AI and More
Q&A with Lisa Gramling, SVP, Research Innovation & Intelligence, NA, Momentum Worldwide
Read MoreCo-creation will be the new KPI | 2022 Predictions
Q&A with Eric Jacks, Chief Strategy Officer, Collab
Read More2022 Predictions with VMLY&R NY’s Chief Creative Officer
Q&A with Carly Johnson, VP, Director of Strategy, NA, Momentum Worldwide
Read MoreIcons, RockStars, & Innovators: Laura Mignott
What makes you a Rock Star? You’re gaining momentum in your field and you’re on fire! Your hard work stands above the crowd and shines bright. By being engaged and curious, you are a producer of excellence. Laura Mignott is an award-winning storyteller, network weaver, global showrunner, and mountain mover known in her industry and beyond for…
Read MoreIcons, RockStars, & Innovators: Tim Allen
What makes you an Icon? Your authentic and influential leadership style that has contributed to your trailblazing career success. You have broken barriers, overcome adversity, and as a result, are a role model to many. Tim Allen was named one of Fast Company’s Most Creative People in Business for 2017. He leads the global product…
Read MoreYear In Review with Cathy Oh
From Cathy Oh, Global Head of Marketing & Analytics at Samsung Ads How has your company been able to maintain a positive work environment, remotely? We’ve all had to maintain a level of flexibility in 2020 that nobody foresaw this time last year. We work to overcome those challenges by embracing what’s become the new…
Read MoreYear In Review: OOH's Big Moment
From Member Lucy Markowitz, VP of National Sales (US), Vistar Media How have your priorities/goals shifted from the start of 2020? Prior to the pandemic, OOH was experiencing major growth. This was due, in part, to the increased digitization of the industry as well as targeting capabilities and data available via programmatic. Of course, OOH…
Read MoreYear in Review from TRUSTX
From Members David Kohl and Terri Walter of TRUSTX, a premium private marketplace, connecting the world’s most trusted advertisers and publishers How have your priorities/goals shifted from the start of 2020? We built TRUSTX four years ago to restore trust, transparency and safety to programmatic advertising. We’ve been steadfastly focused on this mission since launch,…
Read MoreYear In Review, Looking Back At Experiential Marketing
From Member Donnalyn Smith, President, North America, Momentum Worldwide How have your priorities/goals shifted from the start of 2020? Overnight, we were forced to rethink our business model of delivering Total Brand Experiences for our clients. As live experiences went dark, we went to work to create virtual solutions for our clients to be able…
Read MoreIs podcast advertising right for my brand?
Podcasts are a powerful marketing vehicle… but you should take a long look at your brand before you dive into the channel. By Eric Smith, Director, Podcast Media Facebook and Google. They are the gate keepers of advertising. It’s the low-hanging fruit every marketer always goes to when they’re first starting to market their product…
Read More