Political Spending Poised to Drive CTV Ad Spend Ahead of U.S. Midterms

While COVID-19 will be a lingering source of uncertainty, it shouldn’t be considered the defining factor in the growth of connected TV (CTV) specifically. It’s true the pandemic disrupted the advertising industry as a whole — including an initial significant downshift in advertising and reduced media spending followed by ~15.6% growth in 2021. Predictions for 2022, however, suggest a return to pre-pandemic levels of spending, and the opportunities for savvy marketers to harness the advantages CTV offers make it a prime candidate for that spending.

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Icons, RockStars, & Innovators: Laura Mignott

What makes you a Rock Star? You’re gaining momentum in your field and you’re on fire! Your hard work stands above the crowd and shines bright. By being engaged and curious, you are a producer of excellence. Laura Mignott is an award-winning storyteller, network weaver, global showrunner, and mountain mover known in her industry and beyond for…

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Icons, RockStars, & Innovators: Tim Allen

What makes you an Icon? Your authentic and influential leadership style that has contributed to your trailblazing career success. You have broken barriers, overcome adversity, and as a result, are a role model to many. Tim Allen was named one of Fast Company’s Most Creative People in Business for 2017. He leads the global product…

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Year In Review with Cathy Oh

From Cathy Oh, Global Head of Marketing & Analytics at Samsung Ads How has your company been able to maintain a positive work environment, remotely? We’ve all had to maintain a level of flexibility in 2020 that nobody foresaw this time last year. We work to overcome those challenges by embracing what’s become the new…

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