Member News
Broadsign’s New 2026 Programmatic OOH Trends Report
Earlier this week, Broadsign released a report that captured billions of transactions and Place Exchange SSP’s to understand how the programmatic market transacted in 2025. To learn more about their findings, view the report below! Broadsign Programmatic OOH Trends Report They found that programmatic digital out-of-home (pDOOH) is thriving, bringing digital speed and accountability…
Read MoreOUTFRONT Media Announces New York Jets Partnership, Key Hires, and Second Quarter Results
On Wednesday, August 5th, OUTFRONT announced a new partnership with the New York Jets. Legendary Jets icon Bart Scott hosted the partnership unveiling during a “Back to Football” campaign event, marking OUTFRONT as the exclusive IRL media partner for Jets advertisers. Discover what’s ahead for OUTFRONT and the New York Jets by reading the full…
Read MoreBeyond the Algorithm: The New Creator Playbook
For years, marketers have focused on understanding the algorithm—how to optimize for it, work with it, and ultimately win it. But today’s consumers are quietly changing the rules. Rather than letting algorithms dictate what they watch, read, or listen to, people are becoming increasingly intentional about where they direct their attention. Audiences are embracing parasocial…
Read MoreMeasuring What Matters: Building a More Complete View of Impact
Marketers have never had more information available to them, yet greater access to data does not always produce greater confidence in decision-making. Across media, commerce, customer experience and brand measurement, organizations are confronting the same underlying problem: individual metrics can describe one part of performance while obscuring the larger system through which marketing creates value.…
Read MoreAdvertisers and Agencies Have Adopted AI. Now They Need to Prove It Works.
Artificial intelligence has moved quickly from experimentation to everyday use across advertising and agencies. AI already matters to marketing, media and creative work. What remains to be seen, however, is whether organizations can consistently turn AI use into meaningful, measurable and responsible business outcomes. ARF research among 203 U.S. advertisers and agencies shows just…
Read MoreThe AI Adoption Gap: Organizations Don’t Have an AI Problem, They Have a Business Problem They Haven’t Pinned Down
Byline: Co-Authors Jean Marc Papin, Blue Wind Advisory & Pedro L. Rodriguez, PLR Group Inc. If there was one theme that emerged from conversations at Cannes Lions this year, it was this: organizations have moved beyond asking whether they should invest in AI. They’re now asking where AI actually creates value. At the Shelly Palmer Innovation Series breakfast, leaders from Taco Bell,…
Read MoreScreenverse Welcomes Jonathan LaConti as SVP of Sales to Accelerate Next Phase of Revenue Growth
Strategic hire signals Screenverse’s commitment to accelerating programmatic growth and expanding DOOH’s role within omnichannel advertising strategies NEW YORK, NY – June 4th, 2026 – Screenverse, the leading programmatic monetization partner for digital out-of-home (DOOH) media, today announced the appointment of Jonathan LaConti as Senior Vice President of Sales. The hire marks another significant addition…
Read MoreSound Thinking: Creative Effectiveness in an Age of AI
I’ve been watching the AI conversation in our industry with equal parts fascination and fatigue. The fascination comes from genuine curiosity. I’ve spent most of my career at the intersection of science and creativity, and AI is arguably the most disruptive force to arrive there in my lifetime. The fatigue comes from the noise. The…
Read MoreTV Advertising Unwrapped: Your Guide to A Successful 2023 Holiday Season
‘Tis the season for advertisers to kickstart their holiday campaign planning, and with an estimated 1.328 trillion in holiday sales on the horizon for brands this year, the stakes are undeniably high. Yet, in the midst of fierce competition, fully capitalizing on this golden opportunity poses quite a challenge. To stay one step ahead of…
Read MoreUpdates on CTV and Streaming
Q&A with Diana Horowitz, Chief Revenue Officer & Co-Chief Operations Officer, Driver Studios How CTV and Younger Viewers are Flipping the Script on Kids & Family Advertising In this interview with Diana Horowitz, Chief Revenue Officer & Co-Chief Operations Officer, Driver Studios, we discuss how new technologies and new viewers are reshaping the way…
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