Marketing Cloud Development Manager (#74207)

Website Onward Search

Specialized Workforce Solutions To Empower Creative Excellence

Pay $80 – $85 hourly

Onward Search is looking for a Marketing Cloud Development Manager for our direct client in NYC

The application deadline for this opportunity is 4/19/2024

We are looking to hire a Marketing Cloud Development Manager to join the Emerging & Scaled Marketing team within the Advertising Business Marketing team. The Marketing Cloud Development Manager will focus on building and optimizing our Marketing CRM so that we can convert, retain, and grow our SMB advertisers!

You will build best practices for our data management and cleanliness, how we evaluate and integrate third-party tools, and segment our database. You will support the creation of triggers, complex list segmentation, and a robust testing and optimization plan. This position reports to the Associate Director of CRM and Sales Enablement.

What you’ll do:

  • Facilitate the expansion of our clients Advertisings marketing CRM and how it connects with our sales CRM and other data sources
  • Develop and scale a segmentation plan that allows colleagues across Advertising to effectively run marketing campaigns
  • Create and maintain data extensions for marketing automation needs across multiple customer types and teams
  • Maintain users, profiles, roles, and permissions that keep our data secure
  • Build and expand our technical approach to audience segmentation bringing our business strategy to life in our systems
  • Join data sources with SQL or other methods to support marketing managers needs to create complex campaigns based on data in multiple sources
  • Use innovative methods to expand our use of Amp-script and HTML throughout our email marketing platform to help scale our campaign capabilities
  • Document all system processes and training guides as needed
  • Leverage data-driven insights to advise and optimize the customer journeys, lists, and targeting strategies we enhance within our CRM
  • Create robust testing plans for the team to follow when launching new marketing campaigns
  • Establish technical standard methodologies for how we use our Marketing CRM across the Advertising business
  • Collaborate cross-functionally with CRM, Product Marketing, Product, Sales, Support, and Engineering, and other teams across Advertising
  • Own quarterly meetings with marketing managers to share insights on best and worst performing segments and practices
  • Demonstrate strong data visualization skills and effectively communicate performance and business impact to the broader business leads and teams

Who you are:

  • You have 5+ years of experience and are a certified Salesforce Marketing Cloud Administrator
  • You are a Marketing Cloud power user and stay up to date on the features and trends of the Salesforce ecosystem
  • You love to solve complex business problems and are interested in how systems operate and integrate together
  • Relevant experience coding Amp-script, HTML emails, and front end webpages for global companies across different buyer stages
  • You’ve stitched together data from different programs and know SQL inside and out
  • You’re an expert in how to develop and build robust testing frameworks to ensure the complex technical solutions youve built work as expected
  • You believe in the power of digital marketing and are passionate about the ability of CRM and digital engagement to create lasting customer relationships with SMBs
  • You have proven analytical ability to use data to inform insights, formulate recommendations, and deliver useful solutions and reports that are easy to consume
  • Bonus points if you can write python or javascript

What’s in our benefits packages:

  • Medical, Dental, and Vision Insurance
  • Life Insurance
  • 401k Program
  • Commuter Benefit
  • eLearning
  • Education Reimbursement
  • Ongoing Training & Development

*To qualify for our benefits package, you must work over 30 hours per week and the length of assignment must be a minimum of 10 weeks.

At Onward Search, our job is to find you dream jobs.

We are creatives, marketers and digital wizards who use our talents to connect talented people with the nation’s leading brands. And our relationship won’t end with your start date.

More than recruiters, we are your advocates, advisors, and employers of record. We pay weekly, make sure your needs are met, and measure our success by yours. Join us.

DE&I is not just our promise, it’s our passion.

Onward Search is an equal opportunity employer dedicated to a policy of non-discrimination in employment regarding race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status, or any other classification protected by federal, state and local laws and ordinances.

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