Upcoming Events
ANDYs 61st Winners Celebration
Date: May 6th Time: 6:00pm - 9:30pm EST Location: Sony Hall Dress Code: Creative Black Tie
Advertising People of the Year 2025
Date: June 4th Time: 6:00pm - 9:30pm EST Location: Tribeca Rooftop
Recent Videos
Hip Hop in Adland - Celebrating the 50th anniversary of Hip-Hop
Innovate NY: Leveraging AI and Machine Learning to Elevate the Consumer Experience
Inspiration Series: Bob Greenberg
Inspiration Series: Jeff Goodby
Inspiration Series: Tiffany Rolfe
Inside The Clubhouse - The Global Black Audience
Understanding Affirmative Action Decisions
OOH:NOW - Breaking The Echo Chamber
Thought Leadership From Our Members
Culturally Aligning your Brands Ethos in a Complex Climate
First, I want to acknowledge that brands have a lot on their shoulders in this current complex climate! They have to consider their consumers who expect empathy as well as transparency and accountability in living up to what they stand for.
What the Potential Recession Means for Education Marketing
This year, education marketers have invested more in expanding reach than any year before due to factors like social media marketing, crowdsourcing, and micro influencer marketing. With 36% of campuses experiencing a fall in campus visit requests, universities and other higher education institutions are adopting digital marketing to enhance their student recruitment.
Brand Truths In Every Message, Every Pivot and Every Action
It starts with an honest assessment of what the brand actually currently represents to customers, employees and the general public. It is only from here that you can identify the opportunities or needs for realignment and do so through the lens of a much more consciously aware society.