Upcoming Events
Brave Brands: Luncheon and Awards Ceremony
Save the Date
Date: Monday, October 6th
Location: TBD NYC
Recent Videos
Hip Hop in Adland - Celebrating the 50th anniversary of Hip-Hop
Innovate NY: Leveraging AI and Machine Learning to Elevate the Consumer Experience
Inspiration Series: Bob Greenberg
Inspiration Series: Jeff Goodby
Inspiration Series: Tiffany Rolfe
Inside The Clubhouse - The Global Black Audience
Understanding Affirmative Action Decisions
OOH:NOW - Breaking The Echo Chamber
Thought Leadership From Our Members
10 Most In-Demand Metaverse Hires
The metaverse isn’t coming; it is expanding. The extended reality (XR) revolution has already begun. Over the next few years, interconnected virtual worlds will forever change the way we engage. Businesses must reframe their approach to marketing, advertising, community, product and platform needs to reach their customers.
Research Reveals Younger Consumers Prefer In-Person Financial Interactions
While many consumers prefer to open new credit cards online (60%) via web or app, adults between the ages of 18 and 24 are more likely to apply for a credit card in person (35%) than adults that are 25 or older (14%). Younger consumers are also more likely to apply for loans in person, compared to adults ages 25+ (49% vs 37%).
Metaverse, Web3 and More At Advertising Week New York
It’s expected that Web3 will get a reality check especially for marketers. Web3 is still highly relevant for product development, though anything designed to reach a wide audience for advertising or promotion will find solutions that have larger user bases and less barriers to entry.