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Outfront considers the health and well-being of our employees in all that we do. We are still operating in a voluntary return to the office environment. We are seeing more folks back in offices, but we have left it to individual offices to determine what is best for their employees and work environment.

On a routine strategy check-in call, Bill Carson, a former practicing psychiatrist and current Chairman of the Board of the Sozosei Foundation, a philanthropic organization focused on the decriminalization of mental illness, shared an observation that left the Grey strategy team speechless. He told us, “As a physician, it was easier to tell parents that their child had terminal cancer than to tell them their child had schizophrenia.”

I feel like there’s a few things that got set into motion. But what probably just set it off was when I got into paid social, and no one was in it just yet. This is before every brand, of course, heavily relied on Facebook ads. And I had to just figure it out for a bunch of different clients, because I was the first paid social employee for an agency I worked at.