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Thought Leadership From Our Members
Best Creative of 2022 So Far
I got a real laugh out of the “Welcome to the Icelandverse” campaign. It’s weird, irreverent, and takes the absolute piss out of contemporary tech.
Sustainability and Brands in an Important Period of Social Change
2022 is the year that the automotive industry has gone big on raising the profile of electric vehicles. Every major brand has released a noteworthy campaign, connecting with consumers through humor and well-known characters and celebrities.
Evergreen Focus on Green Marketing at the National Advertising Division
“Sustainability” claims — undoubtedly some of the most popular types of green marketing claims today — are primarily informed by NAD decisions.