Upcoming Events

First, I want to acknowledge that brands have a lot on their shoulders in this current complex climate! They have to consider their consumers who expect empathy as well as transparency and accountability in living up to what they stand for.

This year, education marketers have invested more in expanding reach than any year before due to factors like social media marketing, crowdsourcing, and micro influencer marketing. With 36% of campuses experiencing a fall in campus visit requests, universities and other higher education institutions are adopting digital marketing to enhance their student recruitment.

It starts with an honest assessment of what the brand actually currently represents to customers, employees and the general public. It is only from here that you can identify the opportunities or needs for realignment and do so through the lens of a much more consciously aware society.