It’s expected that Web3 will get a reality check especially for marketers. Web3 is still highly relevant for product development, though anything designed to reach a wide audience for advertising or promotion will find solutions that have larger user bases and less barriers to entry.
Brands should start thinking of themselves as the bridge between Gen Z and the avenue of their aspirations. Many companies have all the tools and resources to make dreams a reality. In an era of uncertainty, brands can provide stability and guidance.
In the world of work, seemingly conflicting reports pose more questions than answers. Are more jobs opening up or are more workers being laid off? Are salaries on the rise or decline? Are people quitting or ‘quiet quitting’? 2022’s hiring landscape is full of paradoxes.