Upcoming Events

As we embark on the critical Back to School season for brands and retailers, it should not be lost on us how important and emotional this time of year is for our shoppers … especially this year. With inflation on the rise shoppers are having to spend more—in fact, an average $661* per student. So how do brands and retailers capture these shopper dollars? 

The ADVERTISING Club of New York, the industry’s leading professional organization representing the advertising, media, marketing, and ad-tech industries is celebrating their 126th anniversary this month. The anniversary coincides with a new home for The Club, which will serve as the headquarters for their 6,000-strong community of members.

When big social issues arise, I often hear both my colleagues and my clients ask the same thing: “What should we be doing or saying about this issue?” Excellent question. Advertising makes up approximately 27% of every hour of traditional television in the United States and the general person in the US is exposed to somewhere between 4,000 and 10,000 advertisements a day.