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Recent Videos
Thought Leadership From Our Members
How Pandemic Habits Affect Back-to-school Marketing
How Pandemic Habits Affect Back-to-school Marketing When it comes down to messaging, specifically during times of uncertainty — empathy and clear communication are key. Amid the COVID-19 pandemic, for…
Back-to-school Marketing For Changing Realities
Back-to-school Marketing For Changing Realities Anything but typical – that’s how we can describe customer purchasing habits in 2020 and 2021. The lockdown has completely redefined the way people purchase…
The Two Key Tactics Marketers Should Use For Back-to-school Prep
The Two Key Tactics Marketers Should Use For Back-to-school Prep The theme of back to school has always been preparation, and that’s no different this year. Indeed, spending is…