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Industry Moving Forward: Media Planning To Account for Experiences

By The Advertising Club of New York | April 26, 2021

Industry Moving Forward: Media Planning To Account for Experiences When faced with challenges, creativity thrives every time. This past year we saw an acceleration of purpose-led marketing with brands striving…

Measure Twice, Cut Once. Brand Strategy For A New World

By The Advertising Club of New York | April 26, 2021

Measure Twice, Cut Once. Brand Strategy For A New World Thoughts on an industry change over the year of COVID Unfortunately, my answer is that “it hasn’t evolved enough”. For…

How The Pandemic Has Changed Media From An Innovation Officer Perspective

By The Advertising Club of New York | April 21, 2021

How The Pandemic Has Changed Media From An Innovation Officer Perspective As an industry, we were forced into a moonshot challenge without even knowing it-how do we plan for the…

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