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Thought Leadership From Our Members

Influencer Marketing Key To Back-To-School Shopping

By members | September 2, 2021

Influencer Marketing Key To Back-To-School Shopping   Mostly by embracing it. Everyone recognizes the challenges that come with going back to school this year but there’s a deeper sense of…

How Pandemic Habits Affect Back-to-school Marketing

By members | August 24, 2021

How Pandemic Habits Affect Back-to-school Marketing   When it comes down to messaging, specifically during times of uncertainty — empathy and clear communication are key. Amid the COVID-19 pandemic, for…

Back-to-school Marketing For Changing Realities

By members | August 24, 2021

Back-to-school Marketing For Changing Realities Anything but typical – that’s how we can describe customer purchasing habits in 2020 and 2021. The lockdown has completely redefined the way people purchase…

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