The International ANDY Awards Announces 2026 Winners This year’s winners reflect the true power of creativity, its ability to connect, challenge, and reimagine what’s possible. From intimate storytelling to bold,…
Author’s note: This blog post is based on presentations at the Unfettered conference of independent creative agencies in New York on March 3, 2026 (https://www.theadvertisingclub.org/unfettered/). The advertising industry is currently witnessing a…
What do consumers really want from brands today? More relevance, certainly. But also more restraint. New research presented at ARF’s AudiencexScience suggests that privacy is now the baseline expectation, trust is conditional, and…