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Thought Leadership From Our Members

Holiday shoppers are looking for your help: Are you listening?

By The Advertising Club of New York | October 16, 2018

Byline: Scott Falzone, Managing Director, Google The launch of the next generation smartphone rings in the holiday season for the Telecom industry. The holiday season boosts demand for older smartphone…

From The ANDYs to Ogilvy: How Two Ad Students Danced into their Dream Job

By The Advertising Club of New York | August 7, 2018

Two students submitted their ANDY entry form and realized their dream of becoming an award-winning creative team could actually come true. On a crisp July morning in Amsterdam, Seth Mollerup…

Leveraging Upper Funnel Tactics in B2B

By The Advertising Club of New York | August 1, 2018

B2H (Business to Human) Marketing and Tapping into Human Emotion Why don’t more B2B marketers focus on mid to upper funnel marketing tactics like video, display, Programmatic or Advanced TV?…