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Thought Leadership From Our Members

Rockstar — Theo Gibson

By members | February 10, 2025

Rockstar — Theo Gibson   Theo Gibson is an ECD at JOAN and is known as an award-winning creative, brand strategist and content specialist with over sixteen years of experience…

Direct Digital Holdings Launches AI Council to Bridge the AI Gap for Small and Medium-size Business Advertisers

By members | February 7, 2025

The new initiative aims to ensure SMBs and mid-market brands aren’t left behind in the digital marketplace HOUSTON, Feb. 6, 2025 /PRNewswire/ — Direct Digital Holdings, Inc. (Nasdaq: DRCT) (“Direct Digital Holdings” or…

Black Gamers: A Powerful Yet Underrepresented Force in the $58.7B Industry

By members | February 7, 2025

The U.S. gaming market is valued at $58.7 billion, with Black gamers making up 15% of the player base. Despite their strong presence, their segment potential remains largely untapped. In…

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