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Date: Tuesday, September 15th | 8:30am - 1:00pm

Location: Tribeca 360, NYC

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Thought Leadership From Our Members

Market With a Community, Not at One: Lessons From The People’s Theatre’s New Brand Campaign

By members | September 9, 2026

  One of the things my work with cultural organizations continues to reinforce is the difference between an audience and a community.  An audience consumes something. A community participates in…

Retail Media Measurement in Practice: What Buyers Are Telling Us

By members | September 3, 2026

Retail media has long had a compelling measurement proposition: connect advertising exposure to transaction data and show what happened next. But as retail media has expanded across onsite, offsite and…

Samsung and Smartify Media Turn Commercial Displays into Revenue-Generating Media Networks

By members | September 1, 2026

Samsung VXT Ads, Powered by Smartify, integrates Smartify’s premium DOOH advertising network directly into Samsung VXT — giving display owners seamless access to local, direct, and national advertising campaigns that…

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