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Recent Videos
Thought Leadership From Our Members
Hispanic Heritage Month | Rockstar: Kristia Watkins Melendez
Kristia Watkins Melendez is a Costa Rican American audience strategist shaped by her Miami upbringing. As part of SiriusXM Media’s Fluency team, Kristia connects the dots between cultural conversations,…
Hispanic Heritage Month | Icon: Antonio Lucio
Antonio Lucio is Chief Marketing and Corporate Affairs Officer at PayPal, where he leads global brand, marketing, and corporate affairs. An industry-recognized thought leader and experienced performance marketer, Antonio…
Market With a Community, Not at One: Lessons From The People’s Theatre’s New Brand Campaign
One of the things my work with cultural organizations continues to reinforce is the difference between an audience and a community. An audience consumes something. A community participates in…