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Thought Leadership From Our Members

Retail Media Measurement in Practice: What Buyers Are Telling Us

By members | September 3, 2026

Retail media has long had a compelling measurement proposition: connect advertising exposure to transaction data and show what happened next. But as retail media has expanded across onsite, offsite and…

Samsung and Smartify Media Turn Commercial Displays into Revenue-Generating Media Networks

By members | September 1, 2026

Samsung VXT Ads, Powered by Smartify, integrates Smartify’s premium DOOH advertising network directly into Samsung VXT — giving display owners seamless access to local, direct, and national advertising campaigns that…

Measuring the Full Signal

By members | August 27, 2026

There’s no shortage of data available to marketers today. If anything, the challenge is figuring out which signals actually matter and how much weight to give each of them. In…

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