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DOOH: How retailers can target their audiences during the 2022 holiday season
DOOH: How retailers can target their audiences during the 2022 holiday season Original article appeared in The Drum Retail marketers and advertisers alike are bracing for a holiday season like no other. From consumers cutting back spending and becoming more intentional with their purchases amid economic uncertainty, to navigating looming supply-chain issues, the continued e-commerce…
Read MoreBrands Are More Than Just Narrators – Creative Director Thoughts on Inclusivity
My best advice to brands is to not be swayed by public reactions and stand firm with the community. I think what stings more in times of uncertainty—more than the rainbow logo timer that is set June 1 and ends July 1—is backing down from good ideas and intersectional opportunities. I have heard anecdotes from many creatives in the industry about amazing ideas, and even opportunities for positive representation, that were never executed because of fear of bad PR or backlash.
Read MoreAnyClip Wins 2022 NAB Show Product of the Year Award
AnyClip announced today that its AI-powered video management platform for Business has been named both an Overall Winner (Capitalize) and Category Winner (Asset Management, Automation and Playout) for the 2022 NAB Show Product of the Year Awards.
Read Moregyro Named 2018 Global B2B Agency of the Year by the Association of National Advertisers
CHICAGO – gyro, the world’s first full-service global creative B2B powerhouse, has been named the Association of National Advertisers (ANA) 2018 Global B2B Agency of the Year. This is the fourth time in the past five years that gyro has received this honor. The award was presented at the B2 International Awards ceremony in Chicago…
Read MoreANA ANNOUNCES 2018 B2B HALL OF FAME HONOREES
Three Top Executives to Be Inducted into Hall in its Third Year NEW YORK (May 29, 2018) — The ANA (Association of National Advertisers) today announced that three prominent veteran business-to-business marketing executives will be inducted into the ANA’s B2B Hall of Fame at a gala awards banquet next month. The formal induction will be…
Read MoreDan Brough | Head of Agency Business Development | Waze
“The Evolution of OOH…Combining Art & Science” What makes a career in advertising exciting in 2017? Luckily, quite a bit. Technology continues to be the driver that knocks down barriers connecting consumers to brands in unique and insightful ways. The very definition of “evolution” is “the development of something from simple to complex.” The Out…
Read MoreThe Verticals: Audio
How Brands Can Harness the Depth of an Ever-Expanding Medium
Tuesday, November 9, 2021
During this event, we will dissect the opportunities for brands with audio.
Narrowing AAPI Leadership Gap Through Cultural Competence
Narrowing AAPI Leadership Gap Through Cultural Competence From Member Reema Rao-Patel, Strategy Director at Highdive We would love to learn more about your background and origin story. How was your experience as an Asian in this industry impacted your career journey? I am a first-generation Indian American. So, I have to constantly balance navigating the…
Read MoreCES 2014: A Year of Progress, Not Revolution
by Kris Magel, Chief Investment Officer, Initiative CES 2014 was a year of progress and enhancement in some key areas, rather than groundbreaking new developments, which is really a good thing. TVs are getting smarter, higher quality video formats are becoming more accessible, mobile is getting more personalized and helping people organize their lives in…
Read MoreMay 2015: What's Trending in Tech and Advertising?
In May, the AD Club of NY will be hosting an array of events: Thought Leader Series: The Breakfast Club on May 6th; The ANDYs Redefining Bravery at Creative Week on May 6th; The Great Debate 7 on May 20th; and The AD Club’s quarterly ADTHINK: What Trending In Tech and Advertising on May 28th…
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