Brands Are More Than Just Narrators – Creative Director Thoughts on Inclusivity

My best advice to brands is to not be swayed by public reactions and stand firm with the community. I think what stings more in times of uncertainty—more than the rainbow logo timer that is set June 1 and ends July 1—is backing down from good ideas and intersectional opportunities. I have heard anecdotes from many creatives in the industry about amazing ideas, and even opportunities for positive representation, that were never executed because of fear of bad PR or backlash.

Read More

ANA ANNOUNCES 2018 B2B HALL OF FAME HONOREES

Three Top Executives to Be Inducted into Hall in its Third Year NEW YORK (May 29, 2018) — The ANA (Association of National Advertisers) today announced that three prominent veteran business-to-business marketing executives will be inducted into the ANA’s B2B Hall of Fame at a gala awards banquet next month. The formal induction will be…

Read More

Dan Brough | Head of Agency Business Development | Waze

“The Evolution of OOH…Combining Art & Science” What makes a career in advertising exciting in 2017?  Luckily, quite a bit.  Technology continues to be the driver that knocks down barriers connecting consumers to brands in unique and insightful ways. The very definition of “evolution” is “the development of something from simple to complex.”  The Out…

Read More

The Verticals: Audio

How Brands Can Harness the Depth of an Ever-Expanding Medium

Tuesday, November 9, 2021
During this event, we will dissect the opportunities for brands with audio.

Read More

CES 2014: A Year of Progress, Not Revolution

by Kris Magel, Chief Investment Officer, Initiative CES 2014 was a year of progress and enhancement in some key areas, rather than groundbreaking new developments, which is really a good thing. TVs are getting smarter, higher quality video formats are becoming more accessible, mobile is getting more personalized and helping people organize their lives in…

Read More

Icon — Carla Serrano

Icon — Carla Serrano   Carla Serrano is the Chief Strategy Officer of Publicis Groupe and CEO of Leo NY. In her current role, she draws on her background in strategy, integration and leadership to incorporate transformative thinking in all aspects of Groupe agency operations and in service of the Groupe’s clients and businesses.  Carla…

Read More