November 9, 2021
The Verticals: Audio
How Brands Can Harness the Depth of an Ever-Expanding Medium
Tuesday, November 9, 2021
Location: Zoom Webinar; Time: 12:00-1:00pm
Podcasting and music streaming have redefined the formerly terrestrial radio-centric audio experience into a modern, thriving medium complete with profound technological advancement. Programmatic & attribution technology, coupled with voice innovation and advanced audience targeting, continue to transform audio into a medium utilized by brands across industry categories. In Social Audio, the power of the spoken word has even inspired a new sub-category practically overnight, with pioneer Clubhouse quickly bringing competitive products from Spotify, Twitter, and Meta to market.
The elevated interest in audio has resulted in impressive growth. eMarketer predicts double digit growth for digital audio, both this year and next year, to a figure greater than $6 billion in 2022. During this event, we will dissect the opportunities for brands with audio. Is a podcast-only audio strategy sufficient? Is social audio a bona fide vehicle to reach consumers? How can brands harness the rapid adoption of smart speakers with a voice-specific strategy?
Walter Geer, Executive Creative Director, Experience Design, VMLY&R
Brandon Kaplan, CEO, Skilled Creative
Alan Schanzer, SVP, Agency and Advertiser Development at SXM Media
Swan Sit, Queen of Clubhouse; Former Global Head of Digital Marketing at Nike, Revlon and Estée Lauder
Dave Sosson, Digital Audio Partnerships, TargetSpot
Insights Presented by:
Dominick Milano, SVP, Sales and Business Development, North America, TargetSpot