15th Annual AD FUTURE'S Competition @ADVERTISINGWEEKNY
The ACNY Foundation hosted 21 NYC high school teams for the 15th Annual AD Future’s Competition, in conjunction with ADVERTISING WEEK NY. The School of Visual Arts (SVA) Theatre, continues to generously support the competition, allowing students the experience of pitching in front of a professional panel of judges, in a state of the art venue.
NYC high schools and Virtual Enterprises International (VE), partner to transform students through authentic business experiences – preparing them for fulfilling, financially secure futures. ACNY Foundation further extends the experiential learning by challenging students to create a viable campaign, based off of a creative brief generated by our partners at The AD Council.
From there, we enlist Mentors from our member agencies to spend three weeks working with teams…bringing their campaigns to life.
BIG SHOUT OUT to our 2018 Agency Mentors – BARKER, BigBuzz, Deutsch, Droga5, Elephant, Heartbeat, Johannes Leonardo, JWT, Manual Labor, McCann, McKinney, MRM, Publicis Groupe, Rauxa, RedFuse, Saatchi Wellness, UWG, VivaWomen, and VML.
Finally, the big pitch showdown where teams compete for bragging rights and a chance to host the Stanley Cup sized trophy for one year in their school trophy cases.
This year’s issue was Hunger.
The campaign, “Hunger Hides” garnered the High School of Economics and Finance their second win in a row…winning the trophy in 2017!
2018 Winning Team Teacher Donna Thomas (Nial Parmanan, Peony Nobrega-Walcott, Ying Mai, Isael Alfaro-Garcia, Qetsiyah Lynch, Stacia Tomlinson-Elliotte, Stephany Pineda)
If you are your agency is interested in mentoring a team for 2019 please contact Ericka Riggs. ericka@theadvertisingclub.org