Posts by The Advertising Club of New York
Innovate: NY The State of OTT Measurement
November 19, 2019 Home Details Home Viewer behavior is shifting – it’s time we know where it’s heading. According to eMarketer, by 2022, more than 58% of the US population will subscribe to OTT video content services. With so much change, how should this shift be measured? In this session, you will discover how people…
Read More16th Annual AD FUTURE'S Pitch Competition
The ACNY Foundation hosted 15 NYC high school teams for the 16th Annual AD Future’s Competition, in conjunction with ADVERTISING WEEK NY. The School of Visual Arts (SVA) Theatre continues to generously support the competition, allowing students the experience of pitching in front of a professional panel of judges, in a state of the art…
Read MoreGreg Garunov | SVP Business Development, Sightly
What makes a positive customer experience? There are several factors that contribute to an ultra-positive customer experience. It’s all about trust in this fragmented, and often times black box media world we live in in 2019. The ability to establish this trust early on is based on having deep knowledge of macro industry trends, tactical…
Read MoreAdam Shapiro|VP of Regional Sales, NY Interconnect
What makes a positive customer experience? It may sound simple, but exceeding customer expectations makes the most memorable experiences. We need to recognize that clients have a multitude of choices, so it’s critical they walk away feeling overly satisfied and confident in the execution. Why is it critical for executives to take customer experience into consideration when…
Read MoreBrave Brands 2019 Sizzle Reel
Brave Brands Thought Leadership Interviews
Elena Klau | Chief Strategy & Analytics Officer, NA, Momentum Worldwide
What are the most innovative trends happening in advertising now? The innovative trends happening in advertising now revolve around one commonality: collaboration. Brand-to-brand partnerships are the “new B2B” and key to creating an immersive and effective brand experience. Another innovation is to “reverse the course”: today’s brands should prioritize Experience First Marketing, designing the experience…
Read MoreKendall Quinn |Manager, Ad Innovation, WarnerMedia
What are the most innovative trends happening in advertising now? I think that the most innovative trend happening in advertising is no advertising. There is a growing consumer frustration with advertising- the average person is inundated with a whopping 5,000 ads per day. As a result, we’re seeing a lot of growth with subscription models,…
Read MoreWill McFadden | Chief Creative Officer, Collab
What are some tips for a young creative to stay innovative and bring fresh ideas to the table? Receive – Ideas and inspiration can come at any time from anywhere. Always be open and ready to receive them. Get out of your comfort zone – Allow yourself to try new things and approach them from…
Read MoreAllyssa Munro | Marketing Consultant, Allyssa Munro Media
What are the most innovative trends happening in advertising now? The most innovative trends happening in advertising right now goes back to basics; authentic, raw, and impactful content. In an era where consumers value experiences over product, the most innovative brands produce video ads that aren’t forced or made up. They offer a behind the…
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