Innovate: NY The State of OTT Measurement

November 19, 2019 Home Details Home Viewer behavior is shifting – it’s time we know where it’s heading. According to eMarketer, by 2022, more than 58% of the US population will subscribe to OTT video content services. With so much change, how should this shift be measured? In this session, you will discover how people…

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16th Annual AD FUTURE'S Pitch Competition

The ACNY Foundation hosted 15 NYC high school teams for the 16th Annual AD Future’s Competition, in conjunction with ADVERTISING WEEK NY. The School of Visual Arts (SVA) Theatre continues to generously support the competition, allowing students the experience of pitching in front of a professional panel of judges, in a state of the art…

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Greg Garunov | SVP Business Development, Sightly

What makes a positive customer experience? There are several factors that contribute to an ultra-positive customer experience. It’s all about trust in this fragmented, and often times black box media world we live in in 2019. The ability to establish this trust early on is based on having deep knowledge of macro industry trends, tactical…

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Adam Shapiro|VP of Regional Sales, NY Interconnect

What makes a positive customer experience? It may sound simple, but exceeding customer expectations makes the most memorable experiences. We need to recognize that clients  have a multitude of choices, so it’s critical they walk away feeling overly satisfied and confident in the execution. Why is it critical for executives to take customer experience into consideration when…

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Elena Klau | Chief Strategy & Analytics Officer, NA, Momentum Worldwide

What are the most innovative trends happening in advertising now? The innovative trends happening in advertising now revolve around one commonality: collaboration. Brand-to-brand partnerships are the “new B2B” and key to creating an immersive and effective brand experience. Another innovation is to “reverse the course”: today’s brands should prioritize Experience First Marketing, designing the experience…

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Kendall Quinn |Manager, Ad Innovation, WarnerMedia

What are the most innovative trends happening in advertising now? I think that the most innovative trend happening in advertising is no advertising. There is a growing consumer frustration with advertising- the average person is inundated with a whopping 5,000 ads per day. As a result, we’re seeing a lot of growth with subscription models,…

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