Posts by The Advertising Club of New York
Expanding the Footprint for Continued Digital Media Education
by IAB When IAB developed the Certification Program in 2012, our mission was two-fold. The first part was to create a benchmark so employers, clients, and peers could easily identify if a professional had the baseline knowledge required to perform in their digital media role. The second part was ensure that Certification Holders continued their…
Read MoreANDY Awards Programming Highlights
Breakfast Club Politics Full Video
Brexit Likely To Complicate Privacy Issues for Ad Tech Companies
By Gary A. Kibel While Britain’s vote to leave the European Union (EU) shocked the world and rocked financial markets, the move has yet another set of possible repercussions in its potential to increase the complexity of the international rules governing privacy and international data transfer. As a result, the “Brexit” may change the strategy…
Read MoreDentsu Aegis Network Acquires gyro, Creating the First Fully-Integrated Global B2B Powerhouse
New entity becomes the largest global agency dedicated to the reinvention of business-to-business NEW YORK – Dentsu Aegis Network today announced the acquisition of gyro, the largest independent global creative agency dedicated exclusively to business-to-business (B2B) marketing. Following this acquisition, Dentsu Aegis’ successful B2B media agency Interprise, which was launched earlier this year, will be…
Read MoreWin the GRANDY, Win Them All!
This tagline was first coined by Mark Waites of Mother, London while he was serving as Chair of the International ANDY Awards Jury a few years back. We had long advised our entrants to test work in our show, since we’re the first out of the gate, but he took it a step further taking…
Read MoreExclusive Q&A With Our New Yorker of the Year — Avice Meehan, SVP and Chief Communications Officer of Memorial Sloan-Kettering Cancer Center
Last week we held our annual Ad Person of the Year event, where we celebrated not just one esteemed honoree, but six influential advertising and marketing executives in five categories, including: Marketer of the Year, Industry Legend, New Yorker, at Startup and a Young Pro. We sat down with our New Yorker Avice Meehan, SVP and Chief Communications…
Read MoreExclusive Q&A With John Costello, President, Global Marketing and Innovation of Dunkin’ Brands, Our 2016 Industry Legend!
Last week we held our annual Ad Person of the Year event, where we celebrated not just one esteemed honoree, but six influential advertising and marketing executives in five categories, including: Marketer of the Year, Industry Legend, New Yorker, at Startup and a Young Pro. We sat down with our Industry Legend John Costello, President, Global Marketing and Innovation,…
Read MoreExclusive: Q&A with Jonathan Mildenhall, CMO of Airbnb, our 2016 Marketer Of The Year!
__ Last week we held our annual Ad Person of the Year event, where we celebrated not just one esteemed honoree, but six influential advertising and marketing executives in five categories, including: Marketer of the Year, Industry Legend, New Yorker, at Startup and a Young Pro. We sat down with our Marketer of the Year Jonathan Mildenhall, CMO…
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