Posts by The Advertising Club of New York
"WOMEN:NOW!"- 2018 MASTER CLASS
Connecting high potential women with trailblazing leaders, facilitating hands-on learning, exploring the state of women in the industry, and teaching strategies for success! #WOMENNOW Tickets on Sale Now TO PURCHASE A CO-HORT GROUP TICKET – Contact Ericka Riggs, ericka@theadvertisingclub.org Invest in your talent. Bring 10 women for a day of A-list learning, networking, and action…
Read MoreMembers & Partners Again Hosts AD Club Interns
Each summer The AD Club curates an ‘Enhancement Program’ for our Corporate Members and Partners’ entry-level and summer interns. This summer-long program of luncheon seminars is set up as rotational hosting to provide the opportunity for the students and new-hires alike to be exposed to different office cultures. By experiencing different facets and disciplines of…
Read MoreFirst Industry Show of Awards Season, Offers #ANDYpredicted Top Ten Award-winning Ads of 2018
“It’s a Tide Ad,” KFC’s “FCK” and Downtown Record’s “Live Looper” Top List of Jury Favorites New York, NY – April 24, 2018 – The ADVERTISING Club of New York’s 2018 International ANDY Awards, the first advertising award show of the season, has announced its list of the top ten ads it predicts will sweep the…
Read MoreInsights on Retail Marketing Today from Sarah Martinez, Vice President & Industry Lead, Retail, Oath
What are the best ways for marketers to create useful and meaningful connections with shoppers? One word: mobile. Mobile usage has skyrocketed. Today’s shopper wants enhanced multi-channel experiences, whether in-store, on desktop, or on mobile. In a recent Oath study, we found that consumers spend 5+ hours a day on their phones, and that number…
Read MoreThe Vertical Series: Retail
The Vertical Series: Retail April 17, 2018 Home Photos and Videos Home The Vertical Series: Retail It was a lively conversation on April 17th at the 14th installment of the Club’s popular breakfast series in partnership with Oath when marketing leaders from Nike, Wayfair shared insights for connecting with consumers and answered the burning question: How…
Read MoreOOH 17: Brand Keynote AOL/Verizon
OOH 17: Location Panel
This year’s theme at The ANDYs: humanity (and other takeaways from the jury room)
If you’re anything like us, you’ve raised many an eyebrow at award show winners. You’ve wondered “Why did that piece win?”, “Why not that other piece?”, or simply, “What were they thinking?” Well, ladies and gents, believe it or not, we finally got some answers to those burning questions. This year, the Andy Awards…
Read MoreNCAA Obtains Injunction Over "March Madness" and "Final Four" Trademarks
By: Brooke Erdos Singer, Partner Advertising, Marketing & Promotions Louis DiLorenzo, Associate Advertising, Marketing & Promotions The U.S. District Court for the Southern District of Indiana sided with the National Collegiate Athletic Association (NCAA) and awarded a permanent injunction against game developer Kizzang Inc. (Kizzang) over a mobile and online game that infringed the NCAA’s…
Read MoreWith GDPR Deadline Looming, Ad Tech Community Proposes Collaborative Industry Solution
By Richard S. Eisert, Gary A. Kibel and Justin Lee With just weeks remaining before the European Union’s General Data Protection Regulation (GDPR) becomes enforceable, the Interactive Advertising Bureau’s Technology Laboratory (IAB Tech Lab) has published an OpenRTB GDPR Advisory explaining how a collaborative information sharing process may help ad tech companies comply with the…
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