Posts by The Advertising Club of New York
A Brand, Agency, & Publisher View On Mobile Content
gyro Named 2018 Global B2B Agency of the Year by the Association of National Advertisers
CHICAGO – gyro, the world’s first full-service global creative B2B powerhouse, has been named the Association of National Advertisers (ANA) 2018 Global B2B Agency of the Year. This is the fourth time in the past five years that gyro has received this honor. The award was presented at the B2 International Awards ceremony in Chicago…
Read MoreHow Digital Helps Brands Reconnect: A Q&A with Oath and Wells Fargo
John Piontkowski, Oath: Consumer trust can be especially difficult to maintain in the financial services industry. In fact, a recent Customer Quotient study found less than half of consumers would recommend their financial services provider. Highly publicized negative events involving banks and their customers have fed into the skepticism consumers feel toward financial institutions, with…
Read MoreMaster Class – Women:Now
Master Class – Women:Now June 5, 2018 Home Photos and Videos Home Master Class – Women:Now Professionals from New York City and beyond gathered together in the sunny Tribeca 360° for The AD Club Foundation’s third annual Master Class: WOMEN NOW, designed and curated to amplify the dialogue around harassment, equal pay and other urgent…
Read More5th Edition: Trends in Marketing Communications Law
Davis & Gilbert’s Advertising, Marketing & Promotions Practice Group 5th Edition of Trends in Marketing Communications Law, is here. 2018 Trends in Marketing Communications Law The publication identifies and explains 20 of the top trends impacting the marketing communications industry and offers practical advice to help marketers and agencies understand these recent developments and consider the…
Read MoreANA ANNOUNCES 2018 B2B HALL OF FAME HONOREES
Three Top Executives to Be Inducted into Hall in its Third Year NEW YORK (May 29, 2018) — The ANA (Association of National Advertisers) today announced that three prominent veteran business-to-business marketing executives will be inducted into the ANA’s B2B Hall of Fame at a gala awards banquet next month. The formal induction will be…
Read MoreWith GDPR Deadline Looming, Ad Tech Community Races to Find Solutions
By: Richard S. Eisert, Gary A. Kibel and Justin Lee With just days remaining before the European Union’s (EU) General Data Protection Regulation (GDPR) takes effect, ad tech companies are racing to find compliance solutions. By way of background, the primary goal of the GDPR is to give individuals in the EU more control over…
Read Moregyro & The AD Club Win ACE Awards for Corporate Identity
In August of 2017 The ADVERTISING Club unveiled its new brand identity as part of a property overhaul. gyro, the world’s first full-service, global creative B2B powerhouse and Corporate Member led the rebrand process from start to finish. The AD Club of NY is one of the only industry associations whose member base reflects all areas…
Read MoreConfident Optimism: The Feeling That Matters Most for Forging Successful Business Relationships
New report, via gyro in association with the Financial Times, reveals the feelings that drive business decisions NEW YORK ‑ While it is easy for marketers to get distracted by the power of data and technology, a new report reminds us what really drives business decisions: feelings. “The Business Feeling Index: The Feelings that Move…
Read MoreMcCann Repeats as Network of the Year at ANDY Awards
For the second consecutive year, McCann was both named Network of the Year at the International ANDY Awards and was chosen as winner of the Best-in-Show GRANDY Award. The global network honor reflects creative work from six countries spanning McCann’s North American, Asian, European and Middle Eastern regions. McCann this year also won the Richard…
Read More