Posts by members
Innovate NY: Leveraging AI and Machine Learning to Elevate the Consumer Experience Webinar
View Video This popular series is back providing an opportunity for communications professionals to learn about the latest technologies available to marketers today from those who are leading the charge. Presented by The AD Club of New York in partnership with Yieldmo Date: Thursday, March 30th, 12pm – 1pm Location: Zoom Marketers are currently stuck…
Read MoreOut of Home: NOW Automate Innovate Transform
Row midpoint Shape Decorative svg added to bottom CONFERENCE/AWARDS SHOW/LIVE + STREAMING Thu. Dec. 8, 2022; 9:00 a.m. – 12:30 p.m. EST Tribeca 360, 10 Desbrosses St., NYC Photos Videos OOH:NOW – Automate-Innovate-Transform AGENDA DECEMBER 8TH, 2022 8:15 REGISTRATION OPENS/BREAKFAST/NETWORKING 9:00 CONFERENCE WELCOME & STATE OF THE INDUSTRY Welcome: Gina Grillo, President & CEO, The…
Read MoreAD Club’s Annual Holiday Party
Inside the Clubhouse: How the Cookie Crumbles
Episode 1: Future Proofing Your Marketing in a Post-Cookie World
Wednesday, September 21st
In this four-part series hosted by Chris Bolte, SVP, Revenue Strategy and Business Development at Yieldmo, we’ll explore the market forces leading us in this direction and the solutions that are available to marketers.
Read MoreOOH:NOW: The Mid-Year Review
Webinar Air date: Wednesday, August 10th 12:00 – 12:45 p.m. EST
As part of the very popular OOH:NOW Series, The AD Club of NY will bring together leaders of key specialist shops and full-service agencies to discuss the industry trends they’re seeing this year. They will address concerns about the economic slowdown and the potential impact on OOH. And we’ll get their take on the future – what they’re leaning into and prioritizing as a consistent and/or emerging driver for growth as a channel.
ANNUAL SUMMER SOCIAL
SAVE THE DATE THURSDAY, JULY 28TH; 5300 – 8:30 P.M. – MIDTOWN TERRACE, NYC
Join this always anticipated summer celebration when we welcome our incoming Board of
Directors and honor those stepping down for their service and dedication to The Club. Aside from
being one of the best networking opportunities of the year, we also recognize outstanding
members for their loyalty, volunteer spirit, and support on key programs and initiatives.
The VERTICALS: Retail – The Future of Retail Media
Date: 5/19
Location: Zoom
The Ad Club of New York is assembling members that are at the center of the retail media evolution; the partners and brands that are writing the new rules. This session of the Verticals will not only break down retail media but more importantly explain how every brand, even non-retail brands, can capitalize on retail media strategies.
Advertising People of the Year 2022
Date: June 7th
This esteemed award originally established in 1959 recognizes individuals active in furthering industry standards, creative excellence, and responsibility in areas of social concern in five different categories.
Read MoreElevating Asian Leaders
In honor of Asian American Pacific Islander Heritage Month, we are hosting a panel of leaders sharing their career journeys and perspectives about what we can do to drive workplace and societal impact by developing and elevating all Asian American and Pacific Islander leaders and empowering them to break barriers for the new generation.
Read MorePolitical Spending Poised to Drive CTV Ad Spend Ahead of U.S. Midterms
While COVID-19 will be a lingering source of uncertainty, it shouldn’t be considered the defining factor in the growth of connected TV (CTV) specifically. It’s true the pandemic disrupted the advertising industry as a whole — including an initial significant downshift in advertising and reduced media spending followed by ~15.6% growth in 2021. Predictions for 2022, however, suggest a return to pre-pandemic levels of spending, and the opportunities for savvy marketers to harness the advantages CTV offers make it a prime candidate for that spending.
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