Innovate NY: Leveraging AI and Machine Learning to Elevate the Consumer Experience Webinar

Home (4)

This popular series is back providing an opportunity for communications professionals to learn about the latest technologies available to marketers today from those who are leading the charge.

Presented by The AD Club of New York in partnership with Yieldmo 

Date: Thursday, March 30th, 12pm - 1pm

Location: Zoom

Marketers are currently stuck between a rock and a hard place. On the one hand, a global recession looms, and consumer confidence is reaching record lows. On the other, the gradual retreat of third-party cookies from the data menu has the industry scrambling for privacy-compliant alternatives.

Machine learning and AI models can help brands walk this tightrope. AI is a powerful tool to help advertisers supercharge their creatives and deliver increased ROI while targeting in a privacy-secure fashion. Now more than ever, marketers must seek to optimize programmatic trading and refine their creative delivery without having to divert their already strained resources. Join The AD Club and Yieldmo as we bring together expert brand marketers to discuss overcoming challenges and successful strategies to maximize the impact of creative with machine learning models.



Lisa Bradner - Headshot

Lisa Bradner

Chief Commercialization Strategy Officer, Yieldmo
Paul G

Paul Gelb

Sr. Director, NA, Head of Media Activation & Investment, Bayer

Terryn Lance

Senior Director Media Strategy & Planning, Walmart 

Jamie Power

SVP, Addressable Sales, The Walt Disney Company
rafa_1 (2)

Rafael Rivero

SVP, Media & Marketing Effectiveness, Verizon