The VERTICALS: Retail – The Future of Retail Media
Brian Owens
SVP Commerce, VMLY&R
Aaron Sobol
Head of Media Investments and Partnerships, Media, NA, Unilever
Greg Williams
President, Audigent
Michael Lampert
Director, Global Marketing Data Strategy and CRM Lead, Mondelez
Insights by:
Dave Rosner
CMO, Audigent
Moderated by:
Lisa Singer
Deputy Editorial Director, MediaPost
The VERTICALS: Retail
The Future of Retail Media
Date/Time/Location: This event took place on Thurs. May 19th, 2022, 1-2 PM ET; Zoom & Meta Live
Presented by: The ADVERTISING Club of NY and Member Company Audigent
Retail Media is projected to reach $50B by 2023. It has become one of the biggest industry trends of 2022. The Ad Club of New York assembled members that are at the center of the retail media evolution; the partners and brands that are writing the new rules. This session of the Verticals broke down retail media but, more importantly, explained how every brand, even non-retail brands, can capitalize on retail media strategies. Audigent also shared new data on the sector.
A Special Thank You to our Member Company,
