Executive Q&A
Best Brand Campaign Of The Year, Future of Brick-and-Mortar, AI and More
Q&A with Lisa Gramling, SVP, Research Innovation & Intelligence, NA, Momentum Worldwide
Read MoreCo-creation will be the new KPI | 2022 Predictions
Q&A with Eric Jacks, Chief Strategy Officer, Collab
Read More2022 Predictions with VMLY&R NY’s Chief Creative Officer
Q&A with Carly Johnson, VP, Director of Strategy, NA, Momentum Worldwide
Read MoreHoliday Retail Trends Shaped by the Pandemic
Q&A with Carly Johnson, VP, Director of Strategy, NA, Momentum Worldwide
Read MoreApproaching Retail & Consumer Demand this Holiday Season – What Remains and What Goes
The ecosystem for brands will continue to fragment and the metaverse will only open it up further. Simple, strong brand propositions will help brands during this noisy period. Product differentiation is waning for most categories and the volume of messages coming from brands is increasing, so it will be more important than ever for a brand to explain their POV, their reason for being, and their unique benefits in easily digested, and memorable ways.
Read MoreThree Key Strategies To Approach Retail & Consumer Demand this Holiday Season
With the 2021 holiday season around the corner, shopping is already in full swing. Whether shoppers are just beginning to research or already purchasing gifts, it comes as no surprise that many have decided to do more shopping online this year. In fact, more than 70% reported that their shopping journey involved online touchpoints and 61% that are planning to shop for the holidays say they plan to do more online this season.
Read MoreYear In Review: OOH's Big Moment
From Member Lucy Markowitz, VP of National Sales (US), Vistar Media How have your priorities/goals shifted from the start of 2020? Prior to the pandemic, OOH was experiencing major growth. This was due, in part, to the increased digitization of the industry as well as targeting capabilities and data available via programmatic. Of course, OOH…
Read MoreQ&A with Elicia Greenberg, VP Membership & Programs, The Advertising Club of New York
Interview From AnyClip, a video data and technology company revolutionizing the digital video industry with software, insights and services for media companies and marketers. As this year (thankfully) comes to a close, we thought it prudent to take some time to think about what’s to come in 2021. The digital media landscape is shifting in…
Read MoreHoliday Retail Predicted To Skyrocket
From Member Evan Rutchik, US CRO at Ogury How do you think stores/brands will entice consumers on Black Friday this year? Black Friday Frenzy is already underway, with multiple brands promoting deals across the entire month. In order for brands to capture the attention of consumers on Black Friday, they will need to reach them…
Read MoreLee Nadler shares advice on making a transition at this transformative time
From Lee Nadler, Chairman of The Board, The ADVERTISING Club & CMO, Tomo The pandemic has shown us the importance of being comfortable with the uncomfortable. To move forward with uncertainly. To adapt in new roles and ways of working. As we all go through different chapters in our careers, I hope it’s as reassuring…
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