Executive Q&A

Advertising Week returns Monday, October 17th, gathering forward-thinkers, visionaries, media techs, and creators from around the world to discuss the future of marketing, advertising, culture, and technology.

The metaverse isn’t coming; it is expanding. The extended reality (XR) revolution has already begun. Over the next few years, interconnected virtual worlds will forever change the way we engage. Businesses must reframe their approach to marketing, advertising, community, product and platform needs to reach their customers.

While many consumers prefer to open new credit cards online (60%) via web or app, adults between the ages of 18 and 24 are more likely to apply for a credit card in person (35%) than adults that are 25 or older (14%). Younger consumers are also more likely to apply for loans in person, compared to adults ages 25+ (49% vs 37%).

It’s expected that Web3 will get a reality check especially for marketers. Web3 is still highly relevant for product development, though anything designed to reach a wide audience for advertising or promotion will find solutions that have larger user bases and less barriers to entry.

Brands should start thinking of themselves as the bridge between Gen Z and the avenue of their aspirations. Many companies have all the tools and resources to make dreams a reality. In an era of uncertainty, brands can provide stability and guidance.

If you’re confused by the news, you’re not alone.

In the world of work, seemingly conflicting reports pose more questions than answers. Are more jobs opening up or are more workers being laid off? Are salaries on the rise or decline? Are people quitting or ‘quiet quitting’? 2022’s hiring landscape is full of paradoxes.

The leading independent digital out of home (DOOH) ad tech company will divide its business into two separate divisions “Hivestack Global” and “Hivestack US & LatAm” to drive growth across US and LatAm

Synopsis: Find out how today’s brands can use DOOH to remain resilient and strategically advertise to Gen Z in an era of uncertainty. 

Back-to-school shopping looks different for 2022, with students fully returned to in-person learning amidst an economy gripped by inflation. Parents and guardians expect to spend more overall; at the same time they are deeply price-conscious and promotion-friendly. One thing that hasn’t changed is out of home’s importance along the customer journey.

July 2022 marked a record-breaking year for Amazon’s annual Prime Day, with over 300 million items sold over a two-day period – a 20% increase over last year –  translating to 100,000 items sold per minute.