Member News

As algorithms evolve, consumers are increasingly immersed in their own, highly tailored digital ecosystems. The content they engage with the most influences the media they’re exposed to across CTV, audio, social media, etc., ultimately creating the perfect environment for personalized ads and promotions across the digital channels they frequent. Long gone are the days when…

Dwell time is more than a metric: it is a media planning advantage. In advertising, attention is one of the most valuable commodities—and increasingly, one of the hardest to capture. As consumers navigate a world of competing screens, notifications, and distractions, digital out-of-home (DOOH) media offers brands a compelling advantage: the opportunity to connect with…

The partnership gives advertisers access to more than 2,600 digital screens across 124 U.S. markets, reaching consumers during everyday financial transactions and money management moments. NEW YORK, NY – October 13, 2026 – Screenverse, a leading programmatic technology partner for digital out-of-home (DOOH), announced a new partnership today with Western Union, a global leader in cross-border, cross-currency,…

Brand discovery has become increasingly distributed. Consumers move among search engines, social platforms, creators, retail environments and AI-powered interfaces, often within the same decision journey. As those pathways multiply, discoverability is becoming less about occupying a single high-value position and more about maintaining coherence across a fragmented set of intermediaries. These intermediaries do more than…

Commerce media has sustained continued growth, but things are beginning to cool off for this fast-growing area of advertising. As the ecosystem matures, the question is no longer simply how much can commerce media grow? It is becoming a more important—and more complicated—question: How do we make commerce media work harder as part of the…

The OBIE Awards are coming back to New York City on October 15, and this year, we’re making a night of it. There are some events you work on that, somewhere along the way, start to feel bigger than just an event. That’s how I feel about this year’s OBIE Awards. On October 15, we’re…

Retail media has long had a compelling measurement proposition: connect advertising exposure to transaction data and show what happened next. But as retail media has expanded across onsite, offsite and in-store environments, that promise has become harder to deliver consistently. The first phase of the ARF Retail Media Network Standardization Project examined measurement from the…

Samsung VXT Ads, Powered by Smartify, integrates Smartify’s premium DOOH advertising network directly into Samsung VXT — giving display owners seamless access to local, direct, and national advertising campaigns that are managed and monitored by Smartify. Commercial displays are quickly evolving from operational tools into valuable media assets — and a new partnership between Samsung…

25 August 2026, London – Today, VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform (SSP), announced a strategic partnership with Screenverse, who brings premium DOOH inventory to advertisers across a wide range of environments, from retail, residential, and office to transit, entertainment, healthcare, and more. With national scale, a highly experienced sales team,…