Lucy Markowitz | Vistar Media, Director of Sales| Location Data Moving the Needle in Digital Out-of-Home

Brands today are eager for better ways to reach specific audiences out in the real world, and location data is playing a critical role in the rise of targeted, measurable digital out-of-home campaigns. But even still, many in our industry are only thinking about location data in a limited capacity. Below, I’ve shared some thoughts…

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Meet the 2017 i'mPART Fellows

The i’mPART Fellowship Program is a year-long experience for women who submitted winning applications. Out of over 160 women who applied or were nominated, 12 were chosen for this unique, AD Club-curated experience that provides the winners unparalleled training opportunities, access to major industry events, and executive level mentorship. Meet this year’s class: Not Pictured:…

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gyro Names Kash Sree Executive Creative Director

gyro, the world’s first full-service global creative B2B powerhouse, has named Kash Sree to Executive Creative Director for its New York office. During the past year, Sree has excelled at all levels working on the powerful Hiscox USA “I’mpossible” campaign as well Hewlett Packard Enterprise (HPE) and the Joe Torre Safe at Home Foundation “End…

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2017 i'mPART Fellows Selected!

On Thursday, July 13, 2017 at the Harold Pratt House – during the 2nd Annual Women’s Master Class, 12 women were announced as the winners of this year’s AD Club i’mPART Fellowship Program. Here are the names of 12 lucky women whose lives and careers will be enhanced by the efforts that the AD Club will…

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Women's Master Class: “What’s Your Truth?”

Date: Thursday, July 13, 2017 Venue:  The Harold Pratt House – 58 EAST 68TH ST. – NEW YORK, NY 10065 Time: Doors open: 8:15 am – Event ends at 5pm Dress Code: Comfortable Chic! Things to bring: An open mind! REGISTRATION is still open with a few spots remaining, please share. AGENDA Time RM Activity                                                                                                                 …

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New Study: Marketers Feel Frustrated in Their Desire to Drive More Sustainability Efforts

A majority of marketers believe sustainability investment pays off but their boards are underinvesting March 9, 2017 – The vast majority (83%) of marketers feel a moral imperative to incorporate sustainability practices into business, yet only 38% of the companies they work for do not have a defined sustainability strategy, according to a new global…

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Black History Month Celebration: Road Trip

In honor of Black History Month The AD Club of NY celebrated its commitment to unity, diversity and inclusion with its first ever road trip to the Smithsonian National Museum of African American History & Culture located in Washington DC. Newly opened in September 2016 the museum has seen unprecedented attendance, and has become the hottest ticket in town. Our members enjoyed exclusive…

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