Member News
Attracting and Retaining Talent; Q and A with Meta
From Andrew Kletzing, Director NA Partner Management, Meta As agencies have faced recent financial hardships due to the current climate, how do you think they can make hiring new talent a priority? Attracting, developing, and retaining great talent should always be a priority – and there are effective ways to do this that don’t…
Read MoreBeing Bold About Talent with Momentum's CTO
By Jennifer Frieman, Global Chief Talent Officer, Momentum Worldwide As agencies have faced recent financial hardships due to the current climate, how do you think they can make hiring new talent a priority? Even in the midst of the incredibly tough year we’ve seen across the marketing landscape, the things that drive the success of…
Read MoreThe New Mindset of Employees, and How to Prepare For It
by Lauren Kimball, Design Director at Momentum The COVID-19 crisis has caused an extreme disruption to the personal and professional lives of employees. As a result, new employee mindsets have emerged. Older generations are feeling successful at home because of more stable home office environments, while younger generations are feeling less productive due to roommates,…
Read MoreThe State of Retail with Work and Co Director of Strategy Dawn Moses
As our economy begins to reemerge and some stores/businesses start to reopen, but with limited capacity – what are some tips for driving demand for less capacity? Focus on ensuring that your business has a stable and efficient digital omnichannel foundation – this essential core helps capture demand and make the most of capacity when/where…
Read MoreMomentum's Commitment to Inclusion; Q and A with Jennifer Frieman, Chief Talent Officer, Momentum Worldwide
Does your company/agency have any D&I initiatives? If so, what are they? What D&I initiatives are you most proud your company supports? We have been dedicated to expanding diversity and inclusion, not just by changing the tapestry of our talent pool, but by changing the landscape of the talent pipelines that feed our future. At Momentum, one of our…
Read MoreD and I initiatives with Lisa Utzschneider, Chief Executive Officer, Integral Ad Science (IAS)
Does your company/agency have any D&I initiatives? If so, what are they? What D&I initiatives are you most proud of that your company supports? IAS is proud to make diversity and inclusion a priority. Focusing on D&I isn’t just the right thing to do, it is also the smart thing to do from a business perspective.…
Read MoreAdvice to encourage D&I efforts at agencies and more with Wallye Holloway, Associate Managing Partner, TBWA\WH
Does your company/agency have any D&I initiatives? If so, what are they? What D&I initiatives are you most proud your company supports? Yes, at TBWA\WH we have our DiversiTeam group. Started by Karina Salinas and Olivia Nguyen, this team focuses on ensuring that our diverse group of people have a voice and feel included. Our…
Read MoreTechnology, Innovation and the New Normal with Sara DeViney, Director of Operations and Partnerships, Snowday
Are there any new policies that your company/agency has put in place to help keep employees inspired during this time? Snowday is a tight knit team built on a culture of sharing and community. As we began to work remotely along with the rest of the industry, it became increasingly important to us to remain committed to…
Read MoreTechnology, Innovation and the New Normal with Ahmad Sayar, SVP, Growth, Colossal Media
Are there any new policies that your company/agency has put in place to help keep employees inspired during this time?This is a great question. When the stay at home orders were put in place, the Colossal Media leadership team spent some time thinking about how we can continue to keep our staff inspired and motivated…
Read MoreThe Value of Independent Ad Tech After the Global Crisis
From corporate member Ivan Guzenko, CEO, SmartyAds Before COVID-19 wreaked havoc on the global economy, ad blockers, changes in privacy regulation (CCPA with GDPR), the third-party cookie shutdown and walled gardens posed the biggest challenges for the ad tech world. When the pandemic took over the world, it made these problems even more acute. In…
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