News
Icons, RockStars, & Innovators: Kirk McDonald
What makes you an Icon? Your authentic and influential leadership style that has contributed to your trailblazing career success. You have broken barriers, overcome adversity, and as a result, are a role model to many. It’s safe to say Kirk McDonald has earned his stripes. Though he has more than 25 years of experience working…
Read MoreIcons, RockStars, & Innovators: Minda Harts
What makes you a Rock Star? You’re gaining momentum in your field and you’re on fire! Your hard work stands above the crowd and shines bright. By being engaged and curious, you are a producer of excellence. Best-Selling author Minda Harts is also the Founder & CEO of The Memo LLC- a career development platform…
Read MoreIcons, RockStars, & Innovators: Monique Nelson
What makes you an Icon? Your authentic and influential leadership style that has contributed to your trailblazing career success. You have broken barriers, overcome adversity, and as a result, are a role model to many. Monique L. Nelson is chair and chief executive officer of UWG, the country’s longest-standing multicultural marketing agency. She took the…
Read MoreCES Takeaways: Michael Scott, Head of Sales, Brand – US, Samsung Ads
What are the major takeaways? What did you learn? Advanced TV is hotter than ever. In addition to embracing existing opportunities, buyers are looking for more ways to make their TV investment work harder. We’re also continuing to see a blurring of the lines between Linear or Broadcast TV and OTT, particularly as the Streaming…
Read MoreCES Takeaways: Caleb Yarian, Associate Partner of Strategy at Work & Co
What are the major takeaways? What did you learn? While most of the headlines coming out of CES 2020 were about air taxis, fold-able phones and high-speed toothbrushes, being there on the ground, I was more interested in the larger takeaways than companies trying to push a single product. There’s more value in the concepts…
Read MoreThe Foundation: Year In Review
In 2019 we achieved great success with your support and commitment. The Foundation measures its impact several ways, by the number of people who benefit from our initiatives, transformations that occur as a result of our programs, and ultimately, how we increase the diversity within the talent pipeline to reflect all communities. Take a look…
Read MoreKevin McNulty |President and CMO, Momentum Worldwide
What accomplishment from the past year was the most profound (either for you or the industry at large)? Experience is now the core of marketing conversation. Past Cannes winners — MSFT Billboard, Fearless Girl, and Nike Church — are a testament to that. As confirmed through the launches of our WE KNOW Experiences 2.0 research this year…
Read MoreOOH:NOW – Gaining Momentum & Market Share 2019
Hilary Fischer-Groban, Brand Director, Thinx Inc. 1. As Out-of-Home continues to evolve, combining the art and science of technology, how should both the buy and sell sides be framing themselves for this new era of OOH transaction? We are continuously evolving our approach to OOH to perform in line with the rest of our digital…
Read MoreBroadsign and Lemma Partner to Expand Programmatic DOOH Offering in APAC
Samantha Brault | DECEMBER 10, 2019 MONTREAL, CANADA and SYDNEY, AUSTRALIA — December 11, 2019 — Broadsign, the leading digital out-of-home (DOOH) marketing platform and programmatic DOOH platform Lemma have partnered to integrate the Broadsign Reach programmatic supply-side platform (SSP) with Lemma’s demand-side platform (DSP). The partnership will greatly expand Lemma’s DOOH screen inventory while enabling Broadsign’s global network of programmatically-enabled publishers to reach new…
Read MoreOOH:NOW – Gaining Momentum & Market Share 2019
Brian Rappaport, CEO, Quan Media Group As out-of-home continues to evolve, combining the art and science of technology, how should both the buy and sell sides should be framing themselves for this new era of OOH transaction? I think it’s important that both sides work together focusing on how OOH growth is real, that brands…
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