The CMO/Digital Media Disconnect

By: Ron Stitt, Strategic Advisor, Clinch I’ve often wondered about the discrepancy between high-level marketing and advertising discussions and the way digital media is actually transacted. Recently, I attended a very thought-provoking Ad Club of NY #theverticals panel discussion on “How to Market for Transformed Viewing Experiences”, featuring leaders from Anheuser-Busch, Roku, NatGeo, Verizon /…

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