News
Conversations With Series during Advertising Week
The AD Club had a special AW edition of the very popular “Conversation With” Series where we provided direct access and one-on-one conversations with top industry executives who are changing the way we do business. Leading these conversations, were our very own influential Young Professionals, who dove into hot topics. Speakers included: Carl Fremont, Global Chief…
Read MoreIntroducing Desirée Tunstall, Inneractive’s President and General Manager of North America
Earlier this year, Inneractive, an independent global mobile ad exchange, appointed Desirée Tunstall as Vice President and General Manager of North America, responsible for growing the team in the region, as well as developing strategic partnerships and revenue opportunities with publishers, demand-side partners and agencies. Click here to read more.
Read More14th Annual Stars of Madison Avenue Highlights
2017 Stars Honorees: (l-r) Susanna Fagring, Forsman & Bodenfors, Kaisy O’Reilly, SK-II, Anselmo Ramos, DAVID The Agency, Gustavo Lauria, We Believers, Josy Paul, BBDO India, Peter Carter, P&G, Jessica Barlow, LVMH, Givenchy Beauty & Kenzo Parfums, Brian Phillips, Framework Gathering insights on bravery from today’s most innovative brands was the perfect way to kick-off the…
Read MoreGE’s Beth Comstock Shines Bright as “Industry Legend”
As we gear up to honor 2017’s Advertising People of the Year, we did a quick check-in with each of our honorees to get a snapshot of who they are, as well as their thinking on the evolution of our industry. Our next installment is from this year’s “Industry Legend,” Beth Comstock. Beth leads GE’s…
Read MoreMikMak’s Rachel Tipograph Is This Year’s “Startup Founder”
As we gear up to honor 2017’s Advertising People of the Year, we did a quick check-in with each of our honorees to get a snapshot of who they are, as well as their thinking on the evolution of our industry. Our next installment installment is from this year’s “Startup Founder” Rachel Tipograph. Rachel launched…
Read MoreGlobal Problem recognized by Brazilian Students
The Glenn C. Smith Award and Scholarship, which is the top honor in the ANDYs student competition, went to three students from Miami Ad School Rio for a concept which took the Brazil’s political climate and used it to solve an urban behavioral problem. “Shitty Candidates” encouraged São Paulo pet-owners to abide by the law and clean…
Read MoreBurger King’s Machado Crowned “Marketer of the Year”
As we gear up to honor 2017’s Advertising People of the Year, we did a quick check-in with each of our honorees to get a snapshot of who they are, as well as their thinking on the evolution of our industry. Our first installment is from “Marketer of the Year,” Fernando Machado. Fernando has a…
Read MoreFTC Tells Influencers to Disclose Connections on Social Media
By Allison Fitzpatrick, Vejay G. Lalla and Paavana L. Kumar The Federal Trade Commission (FTC) sent more than 90 letters to celebrities, athletes and other influencers – as well as to marketers – highlighting the need for influencers to “clearly and conspicuously” disclose their “material connections” in accordance with the FTC’s Endorsement Guides when they endorse…
Read MoreThe New Rules of Work: How Today's Leaders are Redefining the Career Path
What are the new rules of work? In today’s rapidly changing business environment, how are companies finding and nurturing the next generation of leadership? And, are the same truisms that helped propel today’s leaders to executive status still applicable today? Kathryn Minshew, Founder and CEO of The Muse and author of the forthcoming book ‘The New Rules of…
Read MoreNew Study: Marketers Feel Frustrated in Their Desire to Drive More Sustainability Efforts
A majority of marketers believe sustainability investment pays off but their boards are underinvesting March 9, 2017 – The vast majority (83%) of marketers feel a moral imperative to incorporate sustainability practices into business, yet only 38% of the companies they work for do not have a defined sustainability strategy, according to a new global…
Read More