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By Brad Jakeman, President Global Beverage Group, PepsiCo Originally Posted on LinkedIn.  With only 24 hours to pack in the best that South by Southwest Interactive festival has to offer, I hit the ground running as soon as I landed in Austin, TX last Friday night. My visit was brief, but it was loaded with thought-provoking…

An idea to demonstrate the company’s philosophy, LEAD THE CHANGE and keep Marcel’s spirit alive, “You must lead the change if you don’t want the change to lead you.” A campaign made by advertisers and for advertisers (advertisers and agencies) with a fresh point of view that questions the basics of our daily work and how…

Originally Posted on Ad Age.  By Gina Grillo Ad Club’s Sponsorship for Women Is a Step in the Right Direction Over the past few months, the discussion about inclusion and diversity in many industries, including marketing and entertainment, has escalated. Most recently, the overwhelming lack of diversity in this year’s Oscar-nominee lineup really sparked an…

By Rob Kleiman “What if Kodak had acquired Instagram? Might the business be in another place? What if Blockbuster had invested in Netflix?” These are the mind-bending, industry savvy curiosities of creative leader Gina Waldhorn, Co-Founder of Evol8ution and the moderator of first of Adthink 2016. Adthink spotlighted the work of four different startups in the…

By Vejay G. Lalla and Paavana L. Kumar  As marketers continue to find ways to try and interact with ever more distracted consumers online, and new technologies such as ad blocking may make it even more difficult to reach consumers, native advertising is growing to comprise a more significant component of online advertising. Increasingly, native…

Originally posted on The Drum. With Super Bowl 50 less than a week away, most advertisers in the big game have either unveiled their spots already or have at least rolled out teasers to give viewer a taste of what’s to come. Ahead of the game, The Drum asked some of Ad Club New York’s…