Publicis launches self-promotion campaign "The Outsight"

An idea to demonstrate the company’s philosophy, LEAD THE CHANGE and keep Marcel’s spirit alive, “You must lead the change if you don’t want the change to lead you.” A campaign made by advertisers and for advertisers (advertisers and agencies) with a fresh point of view that questions the basics of our daily work and how we connect with consumers so they can feel identified with the message, the insight. In a changing world, the future cannot be predicted accurately, but it can be imagined.


  • Agency: Publicis Madrid
  • Creative Supervisors: Jordi Romans, René Macone
  • Executive Creative Directors: Bitan Franco, Sito Morillo, Oscar Martínez
  • Agency Producers: Gustavo Samaniego, Laura Guerrero
  • CEO: Natalia Marín
  • Production Company: Igloo Flims
  • Producers: Meghan Shaw, Marta Argullos
  • Director: Marc Pujolars
  • VO: Scott Cleverdon