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Today, moms represent a $2.4 trillion market, and as more Millennials become new moms, “mommy culture” has changed in critical ways. To engage them, advertisers need to understand the current climate of motherhood. What are the biggest concerns of Gen X and Millennial moms? What drives them? How do they engage with technology? And how…

In advance of AD Club’s The Breakfast Club: Thought Leader Series – The Marketing of Politics & Policy event this Thursday, November 12th, we asked our panelists Michael Beach, Co-Founder of Targeted Victory, and Greta Wilson, Vice President, Brand Strategy & Social Media of Pitney Bowes about their views on the climate of marketing in politics,…

This month’s featured member is a natural choice after just being named President of Initiative US. Kris Magel’s contributions to the Club are numerous — he understands and embraces the value the Club provides and is quick to be an advocate to his own colleagues and network for events, opportunities to learn and network. When…

Automating Mobile Video In Seven Flavors We’ve crossed the Rubicon on Mobile, and there’s no going back. Young audiences spend 51% of their media consumption time on mobile devices, and watch 40 minutes of mobile video each day. No wonder mobile video advertising is one of the fastest-growing sectors of our industry, forecasted to reach $8.6 billion globally…

Originally Posted on MediaVillage  BY TIFFANY EDWARDS Diversity is a term that gets tossed around a lot in advertising. Everyone agrees that it’s important and that it’s something we need to do more about, but the definition doesn’t seem to be the same for all of us. Here at The Advertising Club of New York…

By Carl Fremont, Chairman of the Board, AD Club of New York and Global Chief Digital Officer, MEC We have made great strides talking about diversity openly in business but too often it is misunderstood or little real action is taken. Diversity is Everybody’s Day job. Ensuring that our talent represents a diverse group of…

Campaign seeks to take a stand for inclusion in partnership with Attention, Eleven and Snaps The ADVERTISING Club of New York, in partnership with Attention, a social media agency and part of the KBS specialist network, Eleven, a San Francisco-based independent agency, and Snaps, a mobile messaging platform, today launched the Club’s i’mPART diversity campaign…

New technology platform includes digital and mobile solutions OUTFRONT Media Inc. (NYSE: OUT), one of the largest out-of-home media companies in the US, today introduces its new advanced digital technology platform, branded OUTFRONT ON Smart Media. ON Smart Media leverages patent-pending addressable displays, cloud distribution, engaging content capabilities and a unique app-driven infrastructure that combines…

A note from Gina Grillo, CEO & President of the Advertising Club of New York:   Last week the ADVERTISING Club of New York launched a movement to raise awareness for a very important issue that has affected our industry for decades… inclusion and diversity of thought. I want to thank everyone who has participated…

Originally Posted on Huffington Post  By Gina Grillo, CEO & President, The ADVERTISING Club of New York Sometimes it’s important to do the work that no one wants to do or broach a topic that everyone is staying clear of. Sometimes we have to push ourselves out of our comfort zones to make a difference.This week, The…