WHAT AGENCIES AND THEIR ADVERTISERS NEED TO KNOW ABOUT ENDORSEMENT AGREEMENTS PRIOR TO ENGAGING TALENT

By The Advertising Club of New York | November 6, 2015

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Automating Mobile Video In Seven Flavors

We’ve crossed the Rubicon on Mobile, and there’s no going back. Young audiences spend 51% of their media consumption time on mobile devices, and watch 40 minutes of mobile video each day. No wonder mobile video advertising is one of the fastest-growing sectors of our industry, forecasted to reach $8.6 billion globally in 2018.

Automated advertising (also known as “Programmatic”), makes it easy to buy and execute automated mobile video advertising campaigns with proficiency, targeting and transparency like never before.

How to get started:

  • Ensure that your clients are making video an integral part of their campaigns; creatingcompelling brand stories that have the power to forge meaningful consumer connections.
  • Use our Non-Guaranteed Orders platform to reach today’s most premium mobile audiences– across top publishers’ mobile websites and the most popular mobile apps — at scale.
  • Turbo-charge campaigns by automating the delivery of breakthrough creative across our exchange, from in-app native and pre-roll video to the new InLine “outstream” video for mobile web.

Click here to learn about the seven flavors of mobile video that are available to you through Rubicon Project’s automated advertising exchange.

To find out more about endorsement agreements prior to engaging talent, click here.

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