Momfessionals: A Look at the Realities Shaping Motherhood

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Today, moms represent a $2.4 trillion market, and as more Millennials become new moms, “mommy culture” has changed in critical ways. To engage them, advertisers need to understand the current climate of motherhood.

What are the biggest concerns of Gen X and Millennial moms? What drives them? How do they engage with technology? And how can advertisers win their hearts (and dollars)?

Yahoo answers these questions, and more, in our latest study: Momfessionals: An Inside Look at the Realities, Tensions and Truths Shaping Motherhood.