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  AD Club Young Professional Committee member Jessalin Lam and Jessica Mendoza created The Inspiration Alliance, a community dedicated to inspire professionals to learn through a series of workshops, speaking events and more. They are kicking off the event series with a career workshop led by career management and leadership coach, Jennifer Malach from 20/20 Career Solutions.…

Making It As a Strategist: The Definitive Guide By Nadine Young, Chief Strategy Officer, Vizeum US If you’ve ever overheard a conversation among strategists filling out a communications brief, you’d be forgiven for wondering if they were making the whole thing up just for the sake of intimidating everyone else. The language of strategy can…

Fluent, a leading ad tech company specializing in digital customer acquisition, conducted a nationwide survey of U.S. consumers before and after Super Bowl XLIX in order to find out which first-time advertisers would rack up the most points during the big game. Mobile power “juice pack” maker mophie scored big with its “All-Powerless” ad growing…

This Might Have Been the Dad Bowl, but It Definitely Wasn’t Your Daddy’s Super Bowl By Ken Wheaton. Published on February 01, 2015   Look at me. Now look at your man. Now look back at me. Now look back at your man. That dude’s totally crying during the Super Bowl. We’ve had emotional Super…

This month, The AD Club asked several esteemed members and valued thought leaders in the industry this question: What are your predictions for Super Bowl XLIX? Here’s what they had to say… James Riess, Head of Mobile Strategy, InMobi (@InMobi) Super Bowl spending will always showcase the glitzy, big ad campaigns intended to set trends for…

Posted by Ron Amodio on Mon, Dec 29, 2014 @ 12:23 PM Your company is involved in professional golf and has hired a Touring Pro to represent your brand. Your pro golfer is also sponsored by another company in a non-competing category and appears in their commercials. Now, you want to review how other golf…

Transformation: That’s what set Ad Age’s Agency A-List honorees apart this year. In a rapidly changing industry, these agencies led the way. Check out the full list of winners here.

Local search provides one of the most cost-effective solutions for delivering qualified leads to national brands and business owners. However, prospective customers sometimes need a bit more time, often jumping from local search results to other activities on multiple devices such as smartphones and tablets without making desired product or service decisions. According to a recent YPSM and comScore…