News

On October 1st, the industry gathered at Advertising Week XI  for”ANDY 50 Defining Bravery“, a session hosted by The AD Club in honor of the 50th anniversary of The International ANDY Awards. Throughout this year, the ANDYs have united the industry to celebrate the past five decades advertising and usher in the future with a platform centered on…

Celebrating another fantastic Advertising Week with the ringing of the NASDAQ closing bell! ‪ ‬ From left to right: Heather Lylis, Sunshine Sachs; Lucy Truglio, The AD Club; Ila and Matt Scheckner, Advertising Week; Kris Earley, The AD Club; Gina Grillo, The AD Club; and John Pankowski, Microsoft.

by Sargi Mann, VP/Director Search Marketing, Carat USA As marketers consider how to allocate their marketing and media dollars heading into the next upfronts, the current market indicates that we can move full speed ahead into all things video. According to eMarketer, the digital video market is expected to grow 39% in 2014 and online…

What an incredible Advertising Week it has been so far! The AD Club was thrilled to kick off the festivities with a full house on Monday, September 29th with its annual Stars of Madison Avenue Awards Luncheon, which honored brands that have demonstrated the timeless trait of great work: Bravery. The industry turned out to honor Apple, Budweiser, BMW,…

For over a century, The AD Club has provided exclusive access to the “Who’s Who” of advertising. This fall, over the course of seven weeks, you will hear from masters of the industry who are redefining our business. This is an opportunity for you or your employees to better understand the business and build the skills…

While the industry continues to move in fast-forward, the trait that defines great work is timeless: bravery. At the reprise of this iconic event, The AD Club and the ANDYs will reflect on their history and invite the industry to attend a speech on this very topic. The event will be headlined by David Droga, Founder…

“Fem-powerment” campaigns, such as “Like a Girl” by Always, Dove’s “Real Beauty” and Verizon’s “Inspire Her Mind,” are bringing to the surface a heated debate about the authenticity of advertising and these ads are radically tackling sexism. Here’s what AD Club Leader, Ann Green, Senior Partner, Client Solutions and Innovation and Millward Brown (@AnnGreenMB) had…

The AD Club presented its quarterly ADTHINK event on September 16th alongside sponsor Davis & Gilbert. Hosted at Microsoft’s new NYC headquarters, the event was a huge success! Thanks to our friends at evol8tion, whose own CEO Joseph Jaffe moderated the evening, for the great recap — check out the repost from their blog below! Did you miss last night’s…

Great article from our very own Chair of the Board Laurel Rossi featured on AdAge.com: “‘Fem-powerment’ Campaigns Highlight a New Reality for Women.” Check it out here. ‘Fem-powerment’ Campaigns Highlight a New Reality for Women Marketing to Women Will Be Held to a Higher Standard to Reflect Shift in Attitudes By Laurel Rossi. Published on September 12, 2014.  Girl power is…

eBay and Apple are the latest to join the long list of public companies to share their diversity data widely with the masses. We are constantly discussing – too often in abstracts – the need to foster diversity of thought in advertising and marketing. But what can you, as business-savvy industry professionals and thought leaders in the space, actually do to…