News
In TV’s New Reality, Diversity Is Just Good Business
After seeing the most racially diverse broadcast schedule at last week’s Upfronts, TIME reporter James Poniewozik wrote a great piece about diversity in television. According to Poniewozik, advertisers “increasingly know that diversity is good for business.” “It’s the right thing to do. It’s decent. It’s fair. But let’s be frank–it’s about dollars and cents, and that’s not…
Read MoreA Year of Renewal at the 2014 Digital Newfronts
During the 2014 Digital Newfronts, one thing became clear: digital players have to spend like a TV network and produce TV-like content to compete for TV ad dollars. According to Ad Age, “In the past, the NewFronts have felt haphazard, with lots of proposed shows thrown at the wall to see what sticks. By contrast, this was…
Read MoreANDYs 50th Awards Show & Party
It was a night to remember! Check out our Meta album to see a few photos from the ANDYs 50th Awards Show & Party at TriBeCa Rooftop on April 24th.
Read MoreHow Do You Define Bravery?
Being brave is putting yourself in a situation where you feel uncomfortable. Sometimes it’s about saying no. It’s hard work. It can’t be taught. Bravery is about breaking rules and changing tactics, and searching in unexpected places. Bravery is about jumping up on stage in front of a crowd to give an impromptu speech. These are just…
Read MoreAvoiding Missteps on Social Media Platforms
This is Part V of a blog series from Davis & Gilbert’s recent report, “Advertising Law: 2013 Lessons Learned & 2014 Practical Advice,” on the significant changes in the law relating to advertising, marketing and promotions in 2013, and suggestions for advertisers and agencies to think about and address in 2014. By Joseph J. Lewczak,…
Read MoreSee What You Missed at The Great Debate: Take 6
At The Great Debate: Take 6, the conversation about content took center stage as one of the most discussed and debated topics in our industry today. So what did we learn? When it comes to content and brands, instant gratification isn’t enough for today’s consumers. People WWTWWTWI (want what they want when they want it) and…
Read MoreDon’t Miss What’s Happening at AWE
Advertising Week Europe has officially kicked off in the lively city of London. Today The AD Club will present a special event: Defining Bravery. In honor of The International ANDY Awards 50th anniversary celebrating bravery in advertising, this unique event will feature inspirational talks about stories of bravery from an amazing lineup of industry icons, including:…
Read MoreThe Great Debate: Interview with David Pemsel, Deputy Chief Executive, Guardian News & Media
The convergence of content and technology – where do brands fit in? We asked Guardian News & Media Deputy Chief Executive David Pemsel, who spoke at The Great Debate on March 26th, to share his thoughts on the big issues in media and content that are impacting the advertising business. AD Club: What is the biggest trend…
Read MoreThe Great Debate: An Interview With Shelley Zalis, CEO, Ipsos Open Thinking Exchange
Shelley Zalis, CEO, Ipsos Open Thinking Exchange, shared her insight with us on some of the biggest trends impacting the advertising business today. Shelley will participate in a lively discussion at The Great Debate, tonight at 6-8 p.m. at The Dream Hotel Downtown. Don’t miss it! AD Club: What is the biggest trend changing digital advertising today, and…
Read MoreTechnology, Driving Changes in Audience Habits, Requires Adaptation by Advertisers and Agencies
This is Part III of a blog series on Davis & Gilbert’s recent report, “Advertising Law: 2013 Lessons Learned & 2014 Practical Advice,” which explores the significant changes in the law relating to advertising, marketing and promotions in 2013, and suggestions for advertisers and agencies to think about and address in 2014. By James L. Johnston,…
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